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What Is Good Advertising
Good advertising connects a product to the right audience with a clear, memorable message that feels relevant and drives action without relying on hype.
Every article on Detroit Bureau about Advertising Principles — 2 stories covering it, newest first.
business
What Makes a Slogan Great? Brands That Got It Right
A look at companies with good slogans and the principles behind them — from Nike to Apple — and why the best taglines stick in memory.
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