business
What Is Corporate Sponsorship and How Does It Work
A clear breakdown of corporate sponsorship: what it is, how companies benefit, the types of deals, and what organizations should expect when seeking sponsorship.
Every article on Detroit Bureau about Event Sponsorship — 3 stories covering it, newest first.
culture
Sponsorship Academy: Building Skills for Effective Brand Partnerships
Sponsorship Academy covers core skills, frameworks, and practical steps for professionals seeking to design, sell, and manage effective brand sponsorship programs.
business
Energy Drink Sponsorship: How Brands Power Events, Athletes, and Communities
A practical look at energy drink sponsorship deals, from sports teams and esports to music festivals and grassroots events — and what brands and partners should consider before...
Topic