business
How to Write a Marketing Plan That Actually Works
A clear, step-by-step guide to writing a marketing plan — from defining goals and audience to choosing channels, setting budgets, and measuring results.
Every article on Detroit Bureau about Marketing Channels — 8 stories covering it, newest first.
business
What Is Cross-Channel Marketing?
Cross-channel marketing coordinates messaging across email, social, web, and offline touchpoints to create a seamless customer experience. This guide covers how it works and why...
business
How to Market Products Effectively
Practical steps to market products effectively: define your audience, craft a unique value proposition, choose the right channels, measure results, and iterate.
business
Practical Ways of Marketing a Product That Actually Work
A clear breakdown of proven ways of marketing a product, from content and social media to partnerships and paid ads, with actionable tactics for each approach.
business
Best Marketing Strategies for Small Businesses in 2025
Practical, low-cost marketing strategies for small businesses. Compare digital and traditional tactics, learn what to prioritize, and build a plan that fits limited budgets and...
business
How the Strategic Use of Different Marketing Channels Affects Performance
Breaking down how choosing, combining, and sequencing marketing channels shapes reach, conversion, and long-term brand equity.
business
How to Promote Your Product: A Practical Framework for Getting Noticed
A staff writer's breakdown of how to promote your product with clear positioning, the right channels, and a repeatable launch rhythm that builds momentum without burning the bud...
business
How to Build a Marketing Plan That Actually Works
A practical, step-by-step framework for building a marketing plan — from defining goals and audience to choosing channels, setting budgets, and measuring results.
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