business
Ways to Market Products: Channels, Strategies, and Practical Trade-Offs
A practical look at ways to market products across digital and traditional channels, including trade-offs, timing, and how to choose the right mix for your business.
Every article on Detroit Bureau about Marketing Strategy — 55 stories covering it, newest first.
business
How to Attract New Customers Without Burning Budget
A practical look at the channels, messaging, and systems that consistently bring in new customers — and the mistakes that keep them away.
business
What Belongs in a Marketing Plan: The Essential Contents
A practical breakdown of the core contents of a marketing plan, from market research and positioning to budgets, channels, and performance metrics.
business
Market Segmentation: How to Divide Your Audience for Better Results
Learn the types, methods, and benefits of market segmentation — and how to build a segmentation strategy that improves targeting, retention, and ROI.
business
Top Content Marketing Agencies: How to Choose the Right Partner
A practical look at the top content marketing agencies, their trade-offs, and the questions that matter most when selecting a partner for strategy, creation, and performance.
business
Uber's Marketing Strategy: How the Ride-Hailing Giant Scales Growth Through Brand, Tech, and Loca...
An inside look at Uber's marketing strategy — from launch-era stunts and dynamic pricing to brand partnerships and local-market playbooks — showing how the company drives rider...
business
How Law Firm Marketing Consultants Drive Client Growth
Law firm marketing consultants help practices attract qualified clients through strategy, branding, and digital channels. Learn what they do, how to choose one, and what results...
business
Benefits of Agile Marketing: How Iterative Teams Outperform Rigid Plans
Discover the core benefits of agile marketing, from faster campaign turnaround and cross-team collaboration to measurable ROI and continuous improvement.
business
Celebrity Endorsement: How Stars Drive Brand Trust and Sales
A practical look at celebrity endorsement deals — how they work, why brands use them, the risks, and what makes a partnership succeed or fail.
business
How to Create a Customer Profile That Actually Works
A practical, step-by-step guide to building a customer profile from real data — demographics, behaviors, and motivations — so you can market smarter and retain more customers.
business
What Makes a Slogan Campaign Work
A staff writer's guide to building a slogan campaign that sticks — from finding the core message to testing, placement, and avoiding common pitfalls.
business
Why Customer Segmentation Matters for Smarter Business Decisions
Customer segmentation importance lies in its power to target the right buyers, tailor messaging, and boost retention. Learn how structured segments drive revenue and reduce wast...
business
How to Build a Marketing Plan That Actually Works
A practical, step-by-step framework for building a marketing plan — from defining goals and audience to choosing channels, setting budgets, and measuring results.
business
What an Online Marketing Group Can Do for Your Business
An online marketing group brings together strategies, tools, and people to amplify reach. Learn what these groups offer, how to choose one, and what to expect.
business
What Is a Market Segment and Why It Matters for Business Strategy
A market segment is a group of customers who share key traits. Learn how segmentation works, the main types, and why it drives better targeting and growth.
business
Influential Marketing: How Brands Use Influence-Driven Strategy to Shape Consumer Decisions
Explore influential marketing through channels, strategies, and real-world impact — how brands leverage trust, reach, and audience alignment to drive decisions, and what separat...
business
Marketing for Small Businesses: Practical Steps That Work
A no-nonsense guide to marketing for small businesses, covering audience targeting, budget-friendly channels, and how to measure what actually drives growth.
business
Ads San Antonio: Local Advertising Options and Strategies
Explore the ads San Antonio landscape with a breakdown of local channels, costs, and strategies to reach the city's diverse audiences effectively.
business
Maximize Your Marketing Efforts with Google Analytics
Learn how to use Google Analytics to track campaigns, understand audience behavior, and make data-driven decisions that improve ROI across your marketing channels.
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