Marketing Technology on Detroit Bureau.
Every article on Detroit Bureau about Marketing Technology — 20 stories covering it, newest first.
Automated marketing uses software to handle repetitive tasks, nurture leads, and personalize outreach at scale. This guide covers core components, real use cases, and how to mea...
Merkle Inc. is a global data-driven performance marketing agency. Learn what Merkle does, its history, key services, and how it compares to competitors in the marketing technolo...
A clear definition of marketing automation, how it works, what it includes, and what to consider before adopting it.
An ad management tool centralizes campaign creation, targeting, and reporting across platforms. Learn what features matter, how to compare options, and which tool fits your work...
A clear look at Segment.com as a customer data platform: what it collects, how it routes data to tools, the main pricing tiers, strengths, limitations, and alternatives. Use thi...
A practical look at the marketing manager tools that cover analytics, automation, content, and collaboration — what actually matters and how to choose the right stack.
Content personalization software tailors digital experiences to individual users using data, rules, and machine learning. This guide covers how it works, core features, and what...
Analytics and marketing work together to turn raw data into decisions. This guide covers measurement, attribution, audience insights, and tools that help teams optimize campaign...
A staff writer's guide to the top referral marketing companies, comparing how each platform turns customer trust into measurable growth.
Yext is a digital knowledge management platform that helps businesses control their information across search, maps, and voice assistants. This overview covers core features, us...
Cloud marketing uses cloud-based tools and platforms to plan, execute, and measure campaigns across teams. Learn how it works, key benefits, tools, and best practices.
Brandtech merges marketing and technology to transform how brands build awareness, engage audiences, and measure impact. Explore the tools, trends, and strategies driving this s...
Learn how Adobe Marketing Cloud partners extend the platform with integrations, consulting, and implementation services across industries and regions.
A tag management service centralizes tracking codes, improves site speed, and simplifies analytics setup. Learn how it works, key features, and when to choose one.
What to look for in marketing automation reviews, which criteria matter most, and how to judge claims made by vendors and third-party analysts.
A practical breakdown of ad management tools, what features matter, and how to evaluate platforms for planning, buying, optimizing, and reporting paid campaigns.
How account-based marketing technology aligns sales and marketing with data, orchestration, and personalization tools — what the stack looks like and how to choose it.
A practical comparison of leading content marketing platforms, covering pricing, workflow, analytics, and scalability so you can match tools to actual team needs.
A clear look at AI marketing software: core features, common use cases, and practical guidance for choosing a platform that fits your team and budget.
Zeta Interactive is a data-driven marketing platform focused on audience targeting, cross-channel campaigns, and measurement. This overview covers its core capabilities, typical...