business
The Power of Adidas Celebrity Endorsements
How Adidas celebrity endorsements shape brand identity, drive sales, and influence sneaker culture through strategic partnerships with top athletes and icons.
Every article on Detroit Bureau about Sports Marketing — 5 stories covering it, newest first.
sports
Dr Pepper Football Commercials: A History of the Brand's Most Memorable Campaigns
From the 1990s Frito-Lay days to the present, Dr Pepper football commercials have become a staple of the beverage brand's identity. Explore the iconic campaigns, the human stori...
business
Marketing Ideas for Sports: Strategies That Build Fan Loyalty and Drive Revenue
Discover actionable marketing ideas for sports brands, teams, and leagues — from social media storytelling to experiential activations that turn casual viewers into loyal fans a...
business
Marketing Golf: How Brands Reach Players and Grow the Game
Marketing golf requires understanding a loyal, older audience and the sport's unique culture. This guide covers strategies, channels, and challenges for brands entering the golf...
business
Energy Drink Sponsorship: How Brands Power Events, Athletes, and Communities
A practical look at energy drink sponsorship deals, from sports teams and esports to music festivals and grassroots events — and what brands and partners should consider before...
Topic