business
Scott Plank and Under Armour: The Early Advocate
Scott Plank was an early advocate for Under Armour, helping shape its identity before the brand became a global sportswear leader.
Every article on Detroit Bureau about Under Armour — 4 stories covering it, newest first.
sports
Stephen Curry Under Armour Contract: What We Know About the Deal
A breakdown of Stephen Curry's Under Armour contract, the deal's structure, its impact on UA's basketball strategy, and what it means for his signature sneaker line.
culture
What Does Under Armour Do? A Look at the Brand's Core Business
Under Armour designs performance apparel, footwear, and accessories for athletes and fitness enthusiasts. This article breaks down its product categories and what makes the bran...
community
When Was Under Armour Created
Under Armour was founded in 1996 by Kevin Plank in Washington, D.C. Learn how the brand grew from a single product into a global sportswear company.
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