{"id":100059,"date":"2015-10-23T09:00:44","date_gmt":"2015-10-23T13:00:44","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=100059"},"modified":"2015-10-23T08:12:00","modified_gmt":"2015-10-23T12:12:00","slug":"mopar-blitzing-sema-with-entire-fca-portfolio","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2015\/10\/mopar-blitzing-sema-with-entire-fca-portfolio\/","title":{"rendered":"Mopar Blitzing SEMA with Entire FCA Portfolio"},"content":{"rendered":"
\"\"<\/a>
FCA offered a sneak peek at the Mopar-customized Dodge Challenger it's bringing to the SEMA show next month in Las Vegas.<\/figcaption><\/figure>\n

Mopar, FCA U.S.’ purveyor of accessories and performance parts, is offering a peek at what it is preparing to roll out for Specialty Equipment Market Association Show in Las Vegas in early November.<\/p>\n

A mix of production and concept Mopar products have been bolted on to transform Chrysler, Dodge, Jeep,<\/sub> Ram and Fiat vehicles, demonstrating how the Mopar brand can help owners personalize their vehicles.<\/p>\n

\"\"<\/a>
Get in the Game!<\/figcaption><\/figure>\n

It\u2019s also a reflection of the newly rediscovered importance that aftermarket accessories can make a major impact on an automaker\u2019s bottom line. FCA is just one of several makers that have been upping the ante with their presence at SEMA in recent years.<\/p>\n

(Second time is the charm as workers approve FCA-UAW contract. For more, <\/em><\/strong>Click Here<\/a><\/span><\/strong>.)<\/em><\/strong><\/p>\n

\"\"<\/a>
FCA is bringing nearly 20 vehicles to SEMA, including the Mopar-customized Ram 1500 Rebel.<\/figcaption><\/figure>\n

In FCA\u2019s case, it\u2019s bringing nearly 20 vehicles, as well as hundreds of Mopar parts and accessories, to the 15,345-square-foot Mopar SEMA exhibit at the Las Vegas Convention Center.<\/p>\n

Mopar, which is the source for genuine parts and accessories for FCA brands, is a contraction of the words MOtor and PARts was trademarked in 1937 with the launch of an antifreeze product, but it truly made its mark in the 1960s during the muscle-car era.<\/p>\n

It has now become a major business unit inside Fiat Chrysler, which has helped it spread the brand around. Revenue from the sales of Mopar-branded equipment havsincreased by 20% so far this year, according to Ross McGinnis, vice president of Mopar.<\/p>\n

\"\"<\/a>
Hoping to generate excitement and sales, FCA is debuting the Mopar-customized Chrysler 300 at SEMA.<\/figcaption><\/figure>\n

(<\/em><\/strong>Click Here<\/a><\/span><\/strong> for details about Ford\u2019s presence at this year\u2019s SEMA show.)<\/em><\/strong><\/p>\n

More than one third of the vehicles sold by FCA U.S. dealers are outfitted with Mopar equipment. The orders for equipment average more than $700 per vehicle for the Jeep Wrangler.<\/p>\n

McGinnis said Mopar Performance Parts can enhance speed and handling for both road and racing use, the brand soon expanded to include technical service and customer support.<\/p>\n

The parts and kits are engineered together with the same teams that create factory-authorized specifications for FCA vehicles. This offers a direct connection that no other aftermarket parts company can provide, he said.<\/p>\n

\"\"<\/a>
Even the Fiat 500X gets the Mopar touch in time for the SEMA show next month in Las Vegas.<\/figcaption><\/figure>\n

(To spur interest in its aftermarket parts biz, Chevy re-introduces Red Line, <\/em><\/strong>Click Here<\/a><\/span><\/strong>.)<\/em><\/strong><\/strong><\/p>\n

Mopar distributes more than 500,000 parts and accessories in over 150 markets around the world. It operates more than 50 parts distribution centers and 27 customer-contact hubs globally, Mopar integrates service, parts and customer-care operations in order to enhance dealer and customer support worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mopar, FCA U.S.’ purveyor of accessories and performance parts, is offering a peek at what it is preparing to roll out for Specialty Equipment Market Association Show next month. Have a look at TheDetroitBureau.com.<\/p>\n","protected":false},"author":20009,"featured_media":100052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/100059"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/20009"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=100059"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/100059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/100052"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=100059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=100059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=100059"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=100059"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=100059"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=100059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}