{"id":119516,"date":"2017-09-26T16:47:43","date_gmt":"2017-09-26T20:47:43","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=119516"},"modified":"2017-09-26T16:47:43","modified_gmt":"2017-09-26T20:47:43","slug":"dyson-blowing-into-ev-car-segment-like-a-cyclone","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2017\/09\/dyson-blowing-into-ev-car-segment-like-a-cyclone\/","title":{"rendered":"Dyson Blowing into EV Car Segment Like a Cyclone"},"content":{"rendered":"<figure id=\"attachment_119518\" aria-describedby=\"caption-attachment-119518\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"\/wp-content\/uploads\/2017\/09\/James-Dyson.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-119518\" title=\"James Dyson\" src=\"\/wp-content\/uploads\/2017\/09\/James-Dyson-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" \/><\/a><figcaption id=\"caption-attachment-119518\" class=\"wp-caption-text\">James Dyson, whose company is best known for making vacuum cleaners and hair dryers, is planning to produce an electric vehicle by 2020.<\/figcaption><\/figure>\n<p>The man who changed the way vacuum cleaners work plans to spend $2.7 billion to do the same in the automotive industry. James Dyson, the creator of the Dyson vacuum, said he\u2019ll bring an electric vehicle to market by 2020.<\/p>\n<p>Dyson said he\u2019s got a team of more than 400 employees working on the project, and has for the last 2.5 years. His vehicle already starts with a major difference from current EVs \u2014 Dyson\u2019s car will utilize a solid-state battery instead of lithium ions.<\/p>\n<figure id=\"attachment_34530\" aria-describedby=\"caption-attachment-34530\" style=\"width: 152px\" class=\"wp-caption alignleft\"><a href=\"\/subscribe\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-34530\" title=\"Subscribe 17\" src=\"\/wp-content\/uploads\/2011\/01\/Subscribe-17.jpg\" alt=\"\" width=\"152\" height=\"91\" srcset=\"https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2011\/01\/Subscribe-17.jpg 152w, https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2011\/01\/Subscribe-17-150x91.jpg 150w\" sizes=\"(max-width: 152px) 100vw, 152px\" \/><\/a><figcaption id=\"caption-attachment-34530\" class=\"wp-caption-text\">Subscribe Now!<\/figcaption><\/figure>\n<p>He notes that his company\u2019s expertise in solid-state battery technology and electric motors prevalent in his vacuum cleaners, bladeless fans and air purifiers is excellent preparation for producing an EV with an as-yet-viable battery.<!--more--><\/p>\n<p>\u201cBattery technology is very important to Dyson, electric motors are very important to Dyson, environmental control is very important to us,\u201d Dyson told Reuters. \u201cI have been developing these technologies consistently because I could see that one day we could do a car.\u201d<\/p>\n<p><strong><em>(Porsche\u2019s Mission E compounds problems for Tesla, could cripple the Model S. For the story, <\/em><span style=\"text-decoration: underline;\"><a href=\"\/2017\/09\/porsches-mission-e-compounds-problems-for-tesla-could-cripple-model-s\/\">Click Here<\/a><\/span><em>.)<\/em><\/strong><\/p>\n<p>At this point, the car is missing a few important things:<\/p>\n<ul>\n<li>a design<\/li>\n<li>a chassis<\/li>\n<li>a manufacturing plant<\/li>\n<li>a name<\/li>\n<\/ul>\n<p>The company is looking for a home, he noted, adding it will likely be near wherever the suppliers for the new machine will be. He also said that the exterior design would be different than other EVs on the road, although it will not be a sports car.<\/p>\n<p>Additionally, if you\u2019re looking for a bargain vehicle, you\u2019ll be disappointed as he said it will \u201cnot be a very cheap car.\u201d He didn\u2019t eliminate any potential markets for the vehicle, but he did note that \u201cwe see a very large market for this car in the Far East.\u201d<\/p>\n<p><strong><em>(<\/em><\/strong><strong><span style=\"text-decoration: underline;\"><a href=\"\/2017\/09\/china-might-ease-ownership-rules-for-foreign-ev-companies\/\">Click Here<\/a><\/span><\/strong><strong><em> for more about China\u2019s possible change in foreign EV company ownership rules.)<\/em><\/strong><\/p>\n<p>However, Dyson does have one clear idea about his venture: he\u2019s not working with a large automaker. The 71-year-old executive had a bad experience with automakers when he approached them about an idea he had for vehicle exhaust using the same cyclonic technology used in his vacuum cleaners nearly 30 years ago.<\/p>\n<p>\u201cWe are not a johnny-come-lately onto the scene of electric cars,\u201d he told Reuters. \u201cIt has been my ambition since 1998 when I was rejected by the industry, which has happily gone on making polluting diesel engines, and governments have gone on allowing it.\u201d<\/p>\n<p>Dyson revealed the project only because it was getting increasingly more difficult to recruit new employees for the project without revealing the nature of the project. He told the 1,000-plus employees in his company via email that the project was a go, and his message also reflected his inherent distrust of the industry.<\/p>\n<p><strong><em>(To see more about Toyota revealing its electrification strategy next year, <\/em><span style=\"text-decoration: underline;\"><a href=\"\/2017\/09\/toyota-set-to-reveal-electrification-strategy-at-2018-detroit-auto-show\/\">Click Here<\/a><\/span><em>.)<\/em><\/strong><\/p>\n<p>\u201cCompetition for new technology in the automotive industry is fierce and we must do everything we can to keep the specifics of our vehicle confidential,\u201d he said in the email.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>James Dyson, the man who changed the way vacuum cleaners work, plans to spend $2.7 billion to develop a new electric vehicle by 2020. For details, go to TheDetroitBureau.com.<\/p>\n","protected":false},"author":4389,"featured_media":119518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/119516"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/4389"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=119516"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/119516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/119518"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=119516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=119516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=119516"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=119516"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=119516"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=119516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}