{"id":121697,"date":"2017-12-13T16:55:34","date_gmt":"2017-12-13T21:55:34","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=121697"},"modified":"2017-12-13T17:15:33","modified_gmt":"2017-12-13T22:15:33","slug":"ferrari-doubling-production-a-year-early","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2017\/12\/ferrari-doubling-production-a-year-early\/","title":{"rendered":"Ferrari Doubling Production a Year Early"},"content":{"rendered":"
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The Portofino is Ferrari's latest model. CEO Sergio Marchionne is pushing for production levels to double, perhaps next year.<\/figcaption><\/figure>\n

It would appear that CEO Sergio Marchionne is finally getting his wish to bulk up the production of Ferraris as the Italian sports carmaker plans to produce 9,000 vehicles next year.<\/p>\n

Marchionne has long wanted to produce more vehicles to squeeze more profits out of the company. It led to a dispute with the former chief, Luca di Montezemolo, which led to his departure from Ferrari. Montezemolo was concerned that building too many vehicles would cut the exclusivity of the brand and lower its value.<\/p>\n

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Product News!<\/figcaption><\/figure>\n

Clearly, Marchionne disagreed but the new production numbers are a full year ahead of even his projections, according to Automotive News.<\/p>\n

In addition to the ramp up in production, the company plans to introduce its first sport-utility vehicle, following in the footsteps most recently of Lamborghini, which took the wraps off its Urus model last week.<\/p>\n

(Maserati set to launch second SUV in 2020. For the story, <\/em>Click Here<\/a><\/span>.)<\/em><\/strong><\/p>\n

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CEO Sergio Marchionne wants Ferrari production to rise to double what it was, pushing profits past $2 billion.<\/figcaption><\/figure>\n

A SUV for Ferrari has some concerned that it will be the straw that breaks the camel\u2019s back. But luxury SUVs are hot sellers right now. In addition to Lambo, Jaguar, Bentley, Lexus and Porsche all have at least one ute in their line-up now.<\/p>\n

Marchionne\u2019s push for an SUV isn\u2019t limited to Ferrari. With the success of the Maserati Levante \u2013 it\u2019s the best-selling Maserati ever already \u2013 he\u2019s looking for a second ute for the brand. The next ute would be a smaller model than the Levante.<\/p>\n

(<\/em>Click Here<\/a><\/span> for more about Ferrari\u2019s coming SUV.)<\/em><\/strong><\/p>\n

The decision to add an SUV \u2013 or what Marchionne Monday referred to as an \u201cFUV\u201d \u2013 would be a significant move for Ferrari. The brand has long stayed true to its exotic roots, and doesn\u2019t even offer a four-door model, unlike such competitors as Porsche, where the coupe-like Panamera sedan is now one of its most popular offerings.<\/p>\n

The closest Ferrari has so far come to straying is with the wagon-like GTC4 Lusso \u2013 originally known as the FF. Even there it only offers two doors for passengers, as well as a hatch.<\/p>\n

(To see why Ferrari’s brand value is soaring, <\/em>Click Here<\/a><\/span>.)<\/em><\/strong><\/p>\n

If Marchionne wants to meet his goal of doubling Ferrari\u2019s profits by 2022 to $2.35 billion, an SUV along with more vehicles in the other segments are going to be necessary. In order meet the production goals, the company is doubling shifts at its plants.<\/p>\n","protected":false},"excerpt":{"rendered":"

CEO Sergio Marchionne has been pushing for Ferrari to expand production and squeeze out more profit. It looks like it will hit its goal of doubling output a year early, pushing profits past $2 billion, according to TheDetroitBureau.com.<\/p>\n","protected":false},"author":4389,"featured_media":119176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5],"tags":[],"make":[53,82],"post-state":[],"category_old":[151,123,299,259,199,139,164],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/121697"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/4389"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=121697"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/121697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/119176"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=121697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=121697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=121697"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=121697"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=121697"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=121697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}