{"id":12532,"date":"2009-09-21T16:05:53","date_gmt":"2009-09-21T21:05:53","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=12532"},"modified":"2009-09-21T16:13:55","modified_gmt":"2009-09-21T21:13:55","slug":"qa-tesla-motor-co-founder-elon-musk","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2009\/09\/qa-tesla-motor-co-founder-elon-musk\/","title":{"rendered":"Q&A: Tesla Motor Co-Founder Elon Musk"},"content":{"rendered":"
\"After<\/a>
After facing tough times, early this year, Elon Musk's battery car start-up, Tesla Motors, is on track to introduce an EV family sedan by 2012.<\/figcaption><\/figure>\n

Few folks took Elon Musk seriously when he announced plans, a few years back, for an all-new electric vehicle company.\u00a0 After all, he seemed to have everything going against him.\u00a0 A well-intended effort, by the State of California, to mandate electric vehicles had failed, in the 1990s, and the price of admission into the auto industry, even with more conventional technology, is enormous.<\/p>\n

But Musk, a billionaire entrepreneur, whose ventures have ranged from PayPal to SpaceX, a company pioneering private manned space flight, wasn\u2019t about to walk from a dream he\u2019s had since his teen years, and in late 2008, after a variety of setbacks, Silicon Valley-based Tesla launched production of its new, high-performance Roadster sports car.\u00a0 Now, with a mix of fresh private capital and a big infusion from the Department of Energy, Tesla hopes to move battery power closer to the mainstream, with the introduction of the Model S, a $57,000 family sedan.<\/p>\n

While there are still plenty of hurdles to overcome, Tesla resolved one of the thorniest, today, with an amicable settlement between Musk and the company\u2019s co-founder, Martin Eberhard, who issued a statement, declaring, “We can now focus on the most important issue: making electric vehicles successful, something we both are passionate about.\u201d<\/p>\n

\"Plug<\/a>
Plug into TheDetroitBureau with a Free Subscription!<\/figcaption><\/figure>\n

While neither of the co-founders will discuss their settlement, TheDetroitBureau.com did find Musk in an expansive mood when asked about his company, battery technology, and the many critics who\u2019re now unveiling battery cars of their own.<\/p>\n

<\/p>\n

\"Tesla<\/a>
Tesla introduced the latest, "Version 2.0", of its Roadster sports car during the 2009 Frankfurt Motor Show.<\/figcaption><\/figure>\n

TheDetroitBureau: You unveiled a new version of the Roadster, in Frankfurt, last week.\u00a0 How does it differ from the original car?<\/p>\n

Musk: Internally, we call it Version 2.0, and while it doesn\u2019t have the huge changes we made earlier in the year, with the version we call 1.5, we focused on a big cost-down program, which meant working on things like body tooling, seats and the entire powertrain.\u00a0 And with the addition of the sportier version, we can now make 0 to 60 in just 3.7 seconds.<\/p>\n

TDB: Early on, there seemed to be something of a clash of cultures, with the traditional automotive folks you\u2019d hired pushing for a go-slow approach, to work out the bugs, and, we hear, the Silicon Valley types who wanted to move fast, get the Roadster on the road, and fix problems as they popped up, just like a software company.<\/p>\n

Musk: I wouldn\u2019t say there was a culture clash, but I do have very high performance standards.\u00a0 Remember, I have seven years experience in the rocket business, where perfect is just a passing grade.\u00a0 But I made some serious mistakes (initially) in trusting some people, which contributed to serious cost overruns and delays.\u00a0 I also learned the critical importance of the supply chain, and making sure your suppliers do what they say they can.\u00a0 You can\u2019t ship a car without all the parts.<\/p>\n

TDB: How does that impact the development of your upcoming family sedan, the battery-powered Model S?<\/p>\n

Musk: With Model S, we have a much more robust supply chain and incorporating quite a bit more that we will do in-house, including stamping, paint and vehicle assembly.\u00a0 The body fabrication that Lotus did for the Roadster will now be done by us.\u00a0 I\u2019m a big believer in in-sourcing, which I feel is the right way to go.\u00a0 The electronics industry is an anomaly, and even there, some of the biggest manufacturers, like Intel and Cisco do a lot of their own work.<\/p>\n

TDB: You briefly had to put the Model S project on hold, waiting to see if you could get some money from private sources, as well as a big infusion from the Department of Energy program created to encourage high-mileage, low-emissions technology.\u00a0 How has that worked out?<\/p>\n

Musk: We did have a tough time, at the end of the last year and early this year, as many companies did; in fact it was particularly rough because it happened just as we were ramping up for Model S.\u00a0 There simply was no money.\u00a0 We had to lay off 20 percent of our staff.\u00a0 But we\u2019ve raised significant private capital, including $80 million, earlier this month, from Fjord Capital (Partners Limited).\u00a0 Tesla has not received any government money, to date, but we now have approval\u2026for $465 million.<\/p>\n

TDB: That\u2019s an astounding amount of money for a start-up that has produced only a handful of cars, so far.<\/p>\n

Musk: The approval process was very rigorous.\u00a0 The DoE brought in an army of inspectors to look at our numbers.\u00a0 Any BS there and they would have caught it.<\/p>\n

TDB: And when will the Model S hit market?<\/p>\n

Musk: We\u2019ve said all along that it would be roughly 2.5 years from the (receipt) of DoE funding, which is still a little delayed, probably to November.\u00a0 There\u2019s still a chance we could be in production by the end of 2011, but I\u2019m confident it will not be beyond 2012.<\/p>\n

TDB: And the cost?<\/p>\n

Musk:\u00a0 Were still confident we can deliver an awesome car for $49,900, after the federal credit, or $57,400 before.\u00a0 And if gas is at $4.50 by then, it will look as if you are buying a $35,000 car (when you factor in lower operating costs).\u00a0 That\u2019s pretty affordable.<\/p>\n

TDB: At the Detroit Auto Show, last January, there were plenty of skeptics about electric power, in general, and Tesla, in particular.\u00a0 That\u2019s changed, considering almost every maker at the Frankfurt Motor Show unveiled at least one electric vehicle.<\/p>\n

Musk: I\u2019m truly glad to see a movement in the direction of electric cars.\u00a0 The reason I put so much money into the creation of Tesla was to be a catalyst in the electric car revolution.\u00a0 It\u2019s been a passion of mine for 20 years, something I used to but my dates about, in college.\u00a0 We\u2019re seeing more and more people on the road, more people pushing other customers.\u00a0 It\u2019s kind of viral.<\/p>\n

TDB: But aren\u2019t you worried about the big-name automakers who are now going to compete directly with Tesla?<\/p>\n

Musk: That\u2019s great.\u00a0 That was the goal.\u00a0 Tesla will do well as long as we make good products.\u00a0 To say a car company is the best way to get a return on your investment is absurd, though Tesla will do well for its shareholders.\u00a0 And regardless of the outcome, it won\u2019t change my lifestyle one iota.<\/p>\n","protected":false},"excerpt":{"rendered":"

After nearly running out of cash, early this year, things are looking bright for battery car start-up Tesla Motors, especially following the settlement of a lawsuit between co-founders Elon Musk and Martin Eberhard. TheDetroitBureau.com has an exclusive interview with Musk, the billionaire entrepreneur who’s also behind the SpaceX private manner spaceflight program.<\/p>\n","protected":false},"author":2,"featured_media":70,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/12532"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=12532"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/12532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/70"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=12532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=12532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=12532"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=12532"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=12532"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=12532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}