{"id":130502,"date":"2018-10-11T15:00:23","date_gmt":"2018-10-11T19:00:23","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=130502"},"modified":"2018-10-11T15:04:17","modified_gmt":"2018-10-11T19:04:17","slug":"toyota-rated-as-best-automotive-brand","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2018\/10\/toyota-rated-as-best-automotive-brand\/","title":{"rendered":"Toyota Rated as Best Automotive Brand"},"content":{"rendered":"<figure id=\"attachment_19954\" aria-describedby=\"caption-attachment-19954\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"\/wp-content\/uploads\/2010\/02\/Toyota-logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19954\" title=\"Toyota logo\" src=\"\/wp-content\/uploads\/2010\/02\/Toyota-logo-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2010\/02\/Toyota-logo-300x200.jpg 300w, https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2010\/02\/Toyota-logo-400x267.jpg 400w, https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2010\/02\/Toyota-logo-768x512.jpg 768w, https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2010\/02\/Toyota-logo-398x265.jpg 398w, https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2010\/02\/Toyota-logo-812x542.jpg 812w, https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2010\/02\/Toyota-logo.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-19954\" class=\"wp-caption-text\">Toyota was the top automotive brand in this year&#39;s Best Global Brands Top 100 list, taking seventh overall.<\/figcaption><\/figure>\n<p>A quick poll of people asking what automaker is the best might net several folks saying \u201cTesla!\u201d and while it does have a massive market cap, they\u2019d be wrong. The best brand? Toyota.<\/p>\n<p>According to Interbrand\u2019s 2018 Best Global Brands report, Apple was the top company on the list with a valuation of $214 billion. Toyota was seventh on the list at $53 billion, which was up 6% over last year\u2019s result.<\/p>\n<figure id=\"attachment_43245\" aria-describedby=\"caption-attachment-43245\" style=\"width: 152px\" class=\"wp-caption alignleft\"><a href=\"\/subscribe\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43245\" title=\"Subscribe 22\" src=\"\/wp-content\/uploads\/2011\/10\/Subscribe-22.jpg\" alt=\"\" width=\"152\" height=\"91\" srcset=\"https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2011\/10\/Subscribe-22.jpg 152w, https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2011\/10\/Subscribe-22-150x91.jpg 150w\" sizes=\"(max-width: 152px) 100vw, 152px\" \/><\/a><figcaption id=\"caption-attachment-43245\" class=\"wp-caption-text\">Insight!<\/figcaption><\/figure>\n<p>Overall, 15 automotive brands made the Top 100 list and while there aren\u2019t really any surprises about what ones are on the list, those that are not on the list may be reason to take pause. None of the General Motors brands made this year\u2019s list. The aforementioned Tesla did not make the list either. Nor did any of Fiat Chrysler&#8217;s brands.<!--more--><\/p>\n<p>Italian sports car maker Ferrari was the biggest gainer, rising 18% this year, while Subaru made the cut \u2013 at No. 100 \u2013 for the first time in its history. For automakers, the value of \u201cbrand\u201d is important because so often it determines who buys the product.<\/p>\n<p>Interbrand doesn\u2019t lay out how it arrives at each valuation, but notes that the \u201cvaluation brings together market, brand, competitor, and financial data into a single framework within which the performance of the brand can be assessed, areas for growth identified, and the financial impact of investing in the brand quantified.\u201d<\/p>\n<figure id=\"attachment_129949\" aria-describedby=\"caption-attachment-129949\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"\/wp-content\/uploads\/2018\/09\/2019-Mercedes-Benz-A351.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-129949\" title=\"2019 Mercedes-Benz A35\" src=\"\/wp-content\/uploads\/2018\/09\/2019-Mercedes-Benz-A351-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/a><figcaption id=\"caption-attachment-129949\" class=\"wp-caption-text\">Mercedes-Benz was the second-highest rated auto brand in 2018 behind Toyota.<\/figcaption><\/figure>\n<p><strong><em>(Power study finds &#8220;total lack of trust&#8221; in autonomous vehicles. <\/em><span style=\"text-decoration: underline;\"><a href=\"\/2018\/10\/power-study-finds-total-lack-of-trust-in-autonomous-vehicle-technology\/\">Click Here<\/a><\/span><em>\u00a0for the story.)<\/em><\/strong><\/p>\n<p>Below is the list of automakers that made the Top 100 for this year:<\/p>\n<ul>\n<li>Toyota (7): $53 billion, up 6%<\/li>\n<li>Mercedes-Benz (8): $47 billion, up 2%<\/li>\n<li>BMW (13): $43 billion, down 1%<\/li>\n<li>Honda (20): $24 billion, up 4%<\/li>\n<li>Ford: (35): $14 billion, up 3%<\/li>\n<li>Hyundai (36): $14 billion, up 3%<\/li>\n<li>Nissan (40): $12 billion, up 6%<\/li>\n<li>Volkswagen (41): $12 billion, up 6%<\/li>\n<li>Audi (42): $12 billion, up 1%<\/li>\n<li>Porsche (52): $11 billion, up 6%<\/li>\n<li>Kia (71): $7 billion, up 4%<\/li>\n<li>Land Rover (78): $6 billion, up 2%<\/li>\n<li>Ferrari (80): $6 billion, up 18%<\/li>\n<li>Mini (90): $5 billion, up 3%<\/li>\n<li>Subaru (100): $4 billion<\/li>\n<\/ul>\n<p><strong><em>(<\/em><span style=\"text-decoration: underline;\"><a href=\"\/2018\/10\/vw-back-in-the-global-sales-lead-but-toyota-returns-to-2\/\">Click Here<\/a><\/span><em>\u00a0for more about Volkswagen regaining the global auto sales lead.)<\/em><\/strong><\/p>\n<p>\u201cThe role brand plays in customer choice for the global brands in our study ranges from 30% for mainstream brands to more than 60% for luxury brands,\u201d according to the report.<\/p>\n<figure id=\"attachment_126821\" aria-describedby=\"caption-attachment-126821\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"\/wp-content\/uploads\/2018\/06\/2019-BMW-X5-in-sand.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-126821\" title=\"2019 BMW X5 - in sand\" src=\"\/wp-content\/uploads\/2018\/06\/2019-BMW-X5-in-sand-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/a><figcaption id=\"caption-attachment-126821\" class=\"wp-caption-text\">BMW was the third-highest rated auto brand, 13th overall, in the 2018 Best Global Brands list.<\/figcaption><\/figure>\n<p>Focusing on the brand can help shape an identity and drive sales. Nissan was cited by the report for doing just that.<\/p>\n<p>\u201cWhat a company like Nissan has done is focus on increasing its Role of Brand by harmonizing its marketing activities for all products around a single core brand idea, and focusing on the overall Nissan customer experience,\u201d the report noted.<\/p>\n<p><strong><em>(Strong\u00a0demand,\u00a0interest rates causing jump in used car prices.\u00a0<\/em><span style=\"text-decoration: underline;\"><a href=\"\/2018\/10\/strong-demand-interest-rates-causing-jump-in-used-car-prices\/\">Click Here<\/a><\/span><em>\u00a0for\u00a0the story.)<\/em><\/strong><\/p>\n<p>\u201cThe company has made it more important that the car a customer is buying is a Nissan, not just an Altima or a Rogue. In doing so, it has significantly increased its Role of Brand, and its Brand Value is up on average 12.5% per year over the last five years.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toyota was named the most valuable automotive brand in the 2018 Best Global Brands report from Interbrand. It was followed closely by Mercedes-Benz and BMW on the Top 100 list. Toyota was seventh on the list and in all, 16 auto brands made the list. Notably absent? GM&#8217;s and FCA&#8217;s brands. Find out more at TheDetroitBureau.com.<\/p>\n","protected":false},"author":4389,"featured_media":19954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5,12],"tags":[],"make":[35,36,53,56,63,64,71,74,85,86,90,97,107,111,113],"post-state":[],"category_old":[286,215,150,151,205,287,289,259,248,238,236,263,265,132,196,229,284,189,182,122,137,139,290,211,291,206,278,288,232],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/130502"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/4389"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=130502"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/130502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/19954"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=130502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=130502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=130502"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=130502"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=130502"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=130502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}