{"id":130700,"date":"2018-10-19T15:58:31","date_gmt":"2018-10-19T19:58:31","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=130700"},"modified":"2018-10-19T15:58:31","modified_gmt":"2018-10-19T19:58:31","slug":"fords-new-ad-campaign-shoots-straight-hyping-products-history","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2018\/10\/fords-new-ad-campaign-shoots-straight-hyping-products-history\/","title":{"rendered":"Ford’s New Ad Campaign Shoots Straight Hyping Products, History"},"content":{"rendered":"
\"\"<\/a>
Ford is kicking off a new ad campaign, Built Ford Proud, that features print ads as well as new commercials.<\/figcaption><\/figure>\n

Ford Motor Co.\u2019s recent advertising campaigns haven\u2019t quite hit the mark in terms of creating a positive buzz, so it\u2019s going back to the future with an update to an oldie but goodie.<\/p>\n

The automaker used to brag that its trucks were \u201cBuilt Ford Tough,\u201d but now the entire line-up is \u201cBuilt Ford Proud.\u201d<\/p>\n

\"\"<\/a>
The Last Word!<\/figcaption><\/figure>\n

Unveiled at its dealer meeting in Las Vegas, Ford\u2019s new mantra will begin appearing on television screens this weekend, primarily during college football games. Featuring actor Bryan Cranston, famous for \u201cMalcom in the Middle\u201d and \u201cBreaking Bad,\u201d the three ads basically center on Ford\u2019s pride in its history, ingenuity and progress.<\/p>\n

\u201cSo, let the other guys keep dreaming about the future,\u201d he says while behind the wheel of an F-150 screaming through the desert, \u201cwe\u2019ll be the ones building it.\u201d<\/p>\n

(Ford boosting GT supercar production by a third. <\/em>Click Here<\/a><\/span>\u00a0for the story.)<\/em><\/strong><\/p>\n

\"\"<\/a>
The new campaign focuses on Ford's pride in its history and what it will do to build the future.<\/figcaption><\/figure>\n

The commercials are designed to lay the groundwork for the company\u2019s plans to replace 75% of its line-up by the end of 2020. Running through the end of 2019, the television ads will be supported by digital and print efforts as well.<\/p>\n

The straight-talking spots emphasize Ford\u2019s unique family heritage, manufacturing excellence and history of innovation. The campaign features six brand and nameplate ads \u2013 plus two full-line retail TV spots. These include:<\/p>\n