{"id":131300,"date":"2018-11-13T16:02:46","date_gmt":"2018-11-13T21:02:46","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=131300"},"modified":"2018-11-13T16:06:05","modified_gmt":"2018-11-13T21:06:05","slug":"gm-expanding-maven-peer-to-peer-rentals-to-include-other-brands","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2018\/11\/gm-expanding-maven-peer-to-peer-rentals-to-include-other-brands\/","title":{"rendered":"GM Expanding Maven Peer-to-Peer Rentals to Include Other Brands"},"content":{"rendered":"
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General Motors Vice President Urban Mobility and Maven Julia Steyn said the company will be adding non-GM vehicles to its peer-to-peer rental fleet.<\/figcaption><\/figure>\n

Maven, General Motors\u2019 private ride-sharing service, is undergoing an expansion early next year. Before gig-based entrepreneurs around the country begin salivating, the expansion is product-based not geographic.<\/p>\n

The company is going to allow non-GM brand products to be rented on the platform starting in the middle of 2019, a GM official revealed.<\/p>\n

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Subscribe Now!<\/figcaption><\/figure>\n

According to Julia Steyn, vice president of GM Urban Mobility and Maven, said Monday during a presentation at the UBS Global Technology Conference\u00a0in San Francisco, that Maven plans expand the platform to micro-fleet entrepreneurs.<\/p>\n

Additionally, Steyn said company will add more services and expand its geographic footprint both within the U.S. and internationally.<\/p>\n

(GM is going to build eBikes and it wants the public to name them. <\/em>Click Here<\/a><\/span>\u00a0for the\u00a0story.)<\/em><\/strong><\/p>\n

Maven has been a bit of a chameleon since its creation in January 2016. Initially envisioned as a car-sharing service, it\u2019s morphed to offer different types of services, most recently following the lead of Turo and Getaround allowing owners to rent their vehicles to others.<\/p>\n

At the time of the launch, the program only allowed owners to rent out their personal Chevrolet, Buick, GMC or Cadillac cars or trucks. To qualify, the vehicles have to be a GM model year 2015 and newer.<\/p>\n

GM thought Maven may be its key to the gig-economy, particularly ride-sharing services like Uber and Lyft. Maven Gig rented vehicles to drivers of those services and others as well as offering sweet lease deals for ride-share drivers.<\/p>\n

(<\/em>Click Here<\/a><\/span>\u00a0to see more about how the rental car business is being squeezed by ride-sharing.)<\/em><\/strong><\/p>\n

Unlike competitors, Maven is maintaining this dual car-sharing approach, Autoblog reported. It will continue to offer its own fleet of GM-branded cars for rent on the platform and expand the peer-to-peer option to more cities.<\/p>\n

Maven, which has 170,000 members, is using the peer-to-peer car-sharing option to diversify its supply and to expand its market reach.<\/p>\n

“Cars is where our heritage is, but I’ll tell you where else it’s going to go, Steyn said, before noting that there are a lot of assets out their such as boats that are under-utilized and could be monetized on a platform like Maven.<\/p>\n

(To see more about Maven’s peer-to-peer car-sharing service, <\/em>Click Here<\/a><\/span>.)<\/em><\/strong><\/p>\n

“If, at some point, there’s a UFO that you want shared and you want to be on the platform and it’s going to do a job for somebody, we’ll be able to put it on the platform,\u201d Steyn said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Maven, General Motors\u2019 private ride-sharing service, is undergoing an expansion early next year. Before gig-based entrepreneurs around the country begin salivating, the expansion is product-based not geographic. Maven will allow non-GM brands in its peer-to-peer rental fleet starting in mid-2019. Get details at TheDetroitBureau.com.<\/p>\n","protected":false},"author":4389,"featured_media":131301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,5,14],"tags":[],"make":[58],"post-state":[],"category_old":[286,150,123,287,289,299,243,176,132,175,284,125,136,290,288,177],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/131300"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/4389"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=131300"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/131300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/131301"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=131300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=131300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=131300"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=131300"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=131300"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=131300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}