{"id":137768,"date":"2019-07-02T15:43:28","date_gmt":"2019-07-02T19:43:28","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=137768"},"modified":"2019-07-02T15:45:33","modified_gmt":"2019-07-02T19:45:33","slug":"ram-takes-no-2-spot-in-pickup-sales-from-chevy-silverado","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2019\/07\/ram-takes-no-2-spot-in-pickup-sales-from-chevy-silverado\/","title":{"rendered":"Ram Takes No. 2 Spot in Pickup Sales from Chevy Silverado"},"content":{"rendered":"
\"\"<\/a>
Reid Bigland, FCA head of U.S. Sales, reported that the company’s Ram division set a new sales record in June.<\/figcaption><\/figure>\n

For much of the past year, Fiat Chrysler\u2019s Ram brand has been creeping up on Chevrolet\u2019s sales of the full-sized Silverado. That is no longer the case as during the second quarter, Ram outsold Silverado for the first time, taking over the No. 2 spot behind Ford.<\/p>\n

Ram sold more than 68,000 pickups in June, noted Reid Bigland, head of FCA sales. In all, Sales of Ram pickups for June rose 56% to 68,098 vehicles. For the quarter, Ram pickup truck sales finished at 179,454 vehicles.<\/p>\n

The strong month resulted Ram outselling Chevrolet for the second quarter by more than 35,000 trucks: Silverado sales were 142,464.<\/p>\n

“For the first-half of 2019, Ram has been on a tear since we made the strategic decision to enter the year with a three-truck strategy. The new Ram 1500, Ram Classic and Heavy Duty are all generating a huge response from customers and critics alike,\u201d said\u00a0Reid Bigland, head of FCA sales.<\/p>\n

(Automakers Post Strong June Sales; Ram Beats Chevy in Q2 Pickup Sales)<\/strong><\/em><\/a><\/p>\n

\u201cThis is now the third month Ram pickup sales have surpassed 60,000 since December. Our dealers had a steady stream of customers all month long,\u201d Bigland said.<\/p>\n

\"\"<\/a>
Sales of the Ram Classic have exceeded expectations, helping the brand supplant Chevy as the No. 2 seller.<\/figcaption><\/figure>\n

The news for GM doesn\u2019t improve any as deliveries during the second quarter were down 1.5% versus a year ago, in line with third-party estimates for industry sales. The company estimates that its retail market share was even with a year ago, with truck and crossover deliveries offsetting lower passenger car sales.<\/p>\n

Sales of the Silverado light-duty pickup truck dropped 9.4% during the first six months of 2019 to 194,426 as sales of the Ram pickup surged. Ram has been on a roll for some time now, and the reasons are pretty straightforward, according to one analyst.<\/p>\n

Affordability has been a major issue in the pickup truck segment. For instance, the 2019 Ram 1500\u2019s average MSRP is now above $50,000, and the Chevrolet Silverado 1500\u2019s average MSRP is just below $50,000.<\/p>\n

(Looking for a New Car Deal? Follow the Fireworks)<\/strong><\/em><\/a><\/p>\n

However, with the higher price comes new technology, including a 5-inch Uconnect touchscreen standard for Ram or the optional 12-inch screen, which rivals the tablet found in Tesla\u2019s Model S, notedGeorge Augustaitis, director of industry analytics for CarGurus.com.<\/p>\n

\"\"<\/a>
Chevy Silverado sales fell 9.4% during the quarter.<\/figcaption><\/figure>\n

However, Ram\u2019s solution to the affordability problem is to keep its previous-generation vehicle, now called the Ram Classic, he said, and price it lower than other new trucks. The Ram Classic trim\u2019s average MSRP sits just above $40,000.<\/p>\n

\u201cWhile the Classic lacks some of the new technology, engine offerings, and towing capabilities of the new Ram,\u201d he said, \u201cits relative affordability appeals to price-sensitive consumers who are willing to make those tradeoffs.\u201d<\/p>\n

By making both the new Ram 1500 and the RAM Classic available, Ram addresses two different segments: those buying for technology and safety, and those buying for value. This leaves Chevy in a tough spot.<\/p>\n

(New Vehicle Sales Expected to Drop in June)<\/a><\/strong><\/em><\/p>\n

\u201cTransaction price growth accelerated in June, climbing 3% as demand for trucks and SUVs pushed sales and prices up in those segments. Light trucks and SUVs are expected to account for about 71% of sales in June, up from 68% a year ago.,\u201d said Tim Fleming, analyst for Kelley Blue Book.<\/p>\n","protected":false},"excerpt":{"rendered":"

For much of the past year, Fiat Chrysler\u2019s Ram brand has been creeping up on Chevrolet\u2019s sales of the full-sized Silverado. That is no longer the case as during the second quarter, Ram outsold Silverado for the first time, taking over the No. 2 spot behind Ford. Find out more at TheDetroitBureau.com.<\/p>\n","protected":false},"author":4389,"featured_media":135117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5],"tags":[],"make":[45,51,58,98],"post-state":[],"category_old":[118,150,123,195,191,243,132,124,217,139,278,288],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/137768"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/4389"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=137768"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/137768\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/135117"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=137768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=137768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=137768"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=137768"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=137768"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=137768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}