{"id":142894,"date":"2020-01-30T09:59:55","date_gmt":"2020-01-30T14:59:55","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=142894"},"modified":"2020-01-30T13:00:19","modified_gmt":"2020-01-30T18:00:19","slug":"gms-electric-hummer-breaks-cover-ahead-of-super-bowl-and-its-a-brute","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2020\/01\/gms-electric-hummer-breaks-cover-ahead-of-super-bowl-and-its-a-brute\/","title":{"rendered":"GM\u2019s Electric Hummer Breaks Cover Ahead of Super Bowl \u2013 and It\u2019s a Brute"},"content":{"rendered":"
\"\"<\/a>
General Motors is no longer beating around the bush about the name of its new electric truck \u2014 or its capabilities.<\/figcaption><\/figure>\n

This story has been updated with new information.<\/strong><\/em><\/p>\n

It\u2019s been the worst-kept secret in Detroit but now, General Motors is not only confirming the debut of the Hummer pickup during the upcoming Super Bowl but filling in some key details. And the numbers are likely to have you reading the next paragraph twice.<\/p>\n

The Hummer name is coming back to life after a decade\u2019s absence, albeit this time as the name of a GMC truck. And in an industry that likes big numbers when it comes to pickups, the Hummer is clearly coming through, its electric motors \u2013 one on each wheel, TheDetroitBureau.com has learned \u2013 churning out a combined 1,000 horsepower and 11,500 pound-feet of torque. Yes, we have confirmed the numbers, along with the pickup\u2019s promised 0-60 times of 3 seconds flat.<\/p>\n

\u201cGMC builds premium and capable trucks and SUVs and the GMC Hummer EV takes this to new heights,\u201d said Duncan Aldred, vice president of Global Buick and GMC. \u201cWe are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.\u201d<\/p>\n

<\/p>\n

(GM’s next-gen EVs will be able to charge as fast as you can fill your gas tank.)<\/a><\/strong><\/em><\/span><\/p>\n

The Hummer will make its official public debut in a 30-second commercial set to air during the second quarter of the Super Bowl, giving it one powerful introduction considering the audience that will reach. And, to add to all the impressive numbers we\u2019ve already quoted, consider that half-minute spots in this year\u2019s big game are running as much as $5 million, according to advertising industry reports.<\/p>\n

\"\"<\/a>
GM’s Hummer will be teased in a series of ads during this year’s Super Bowl.<\/figcaption><\/figure>\n

You\u2019ll have to wait for the game to see the commercial. But GMC released a handful of teaser videos, and we\u2019ve also captured some of the images.<\/p>\n

What they illustrate is not just the raw power that electric motors can deliver \u2013 punching out peak torque the moment they start spinning — but the contrasting side, those motors operating virtually silently. True, some pickup users might miss the raw grunt of a V-8, but if the Hummer lives up to expectations it would also deliver the sort of smooth and refined ride you can\u2019t achieve in today\u2019s trucks.<\/p>\n

And that could play well for many of those who buy pickups today. While there\u2019s still a substantial base of shoppers who need their vehicles for work, there\u2019s also a major market among those who simply like the bad-ass appearance and flexibility a truck can offer, especially if they\u2019re going to occasionally haul something like a boat or RV.<\/p>\n

With 11,500 lb-ft of torque, that\u2019s clearly not going to be a problem \u2013 though one detail wasn\u2019t included in the advance release GMC sent TheDetroitBureau.com: range. Based on comments<\/p>\n

\"\"<\/a>
The new Hummer will offer up an impressive level of horsepower, all while doing this quietly, according to the commercial.<\/figcaption><\/figure>\n

a number of General Motors execs have made in recent days, however, we\u2019d be shocked if the truck wasn\u2019t aimed at delivering at least 300 miles in the EPA test cycle. And, considering what we\u2019ve heard about some of the other electric pickups coming to market, it would be only marginally surprising if the target pushed closer to 400 miles.<\/p>\n

After all, towing a large trailer would substantially cut into range in real-world applications, so the higher the figure on the EPA chart the more useful an electric pickup will be in day-to-day applications.<\/p>\n

(GM transforming Poletown plant in primary EV production site)<\/strong><\/em><\/a><\/span><\/p>\n

What we know is that there will soon be quite a few of them on the market. Tesla, of course, has generated massive amounts of press for its upcoming Cybertruck \u2013 along with advance reservations claimed to exceed 250,000. Ford has its own all-electric pickup in the works. So do a number of start-ups, including Ford partner Rivian and Detroit-based Bollinger. All told, there could be as many as seven, perhaps even nine, all-electric pickups on the market by mid-decade.<\/p>\n

\"\"<\/a>
The new Hummer’s horsepower rating is only surpassed by its torque numbers.<\/figcaption><\/figure>\n

As for the GMC Hummer, it will make its actual sheet metal debut on May 20, the automaker says, though no details were announced.<\/p>\n

The truck will become the first model to go into production at the Detroit-Hamtramck Assembly Plant, meanwhile. Earlier this week, GM officials confirmed the factory will undergo a $2.2 billion makeover that will allow it to produce an assortment of EVs. That will include a number of SUVs, and likely more than one pickup model. A Chevrolet seems a strong possibility.<\/p>\n

(EV\u2019s less expensive than you think, AAA says)<\/a><\/strong><\/em><\/span><\/p>\n

After the Hummer, the \u201cD-Ham plant\u201d will begin rolling out the Cruise Origin. That\u2019s the driverless shuttle vehicle unveiled earlier this month by Cruise LLC, GM\u2019s autonomous vehicle subsidiary. Origin will be used in Cruise\u2019s planned ride-sharing service, starting out in San Francisco but then likely to expand to a number of other U.S. cities.<\/p>\n

GM has announced plans to roll out at least 20 different battery-electric vehicles by 2023. Even before the Hummer debuts it will begin production of a new Cadillac SUV at its other electric car plant in Orion Township, Michigan later this year.<\/p>\n

\"\"<\/a>
Power and speed all with, well, no emissions. The new Hummer will apparently arrive in May.<\/figcaption><\/figure>\n

The Caddy model will be the first to use GM\u2019s BEV3 platform. As TheDetroitBureau.com reported exclusively this week, that third-generation battery-electric vehicle architecture is expected to deliver a number of pluses.<\/p>\n

For one thing, it will have 800-volt capacity, double what most BEVs currently can handle. Among the goals behind that is to enable quick-charging in as little as 10 minutes, or not much more than what a customer would spend filling an empty gas tank. The automaker plans to phase that in as it gets real-world data on battery pack performance.<\/p>\n

(Tesla hits production record but delivers small loss for Q4 2019.)<\/strong><\/em><\/span><\/a><\/p>\n

Here are links to some videos teasing what you can expect from the upcoming GMC Hummer.<\/p>\n","protected":false},"excerpt":{"rendered":"

GM’s Hummer pickup breaks cover ahead of its Super Bowl ad debut – and the truck’s numbers are astounding. Spoiler alert: 1,000 hp and 11,500 lb-ft of torque. Want to find out 0-60 times and more? Check out this report on TheDetroitBureau.com<\/p>\n","protected":false},"author":2,"featured_media":142893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5,13,12,9],"tags":[],"make":[58,59],"post-state":[],"category_old":[118,150,151,123,319,155,299,243,242,132,125,124,139,291,278,288,304,141],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/142894"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=142894"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/142894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/142893"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=142894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=142894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=142894"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=142894"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=142894"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=142894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}