{"id":149862,"date":"2020-07-02T11:59:34","date_gmt":"2020-07-02T15:59:34","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=149862"},"modified":"2020-07-02T13:02:05","modified_gmt":"2020-07-02T17:02:05","slug":"when-you-wish-upon-a-car-ford-teaming-up-with-disney-for-bronco-roll-out","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2020\/07\/when-you-wish-upon-a-car-ford-teaming-up-with-disney-for-bronco-roll-out\/","title":{"rendered":"When You Wish Upon a Car? Ford Teaming Up With Disney For Bronco Roll-Out"},"content":{"rendered":"
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Ford Motor Co. will reveal the all-new Ford Bronco lineup across Disney\u2019s broadcast, cable, digital and streaming properties, starting July 13.<\/figcaption><\/figure>\n

Ford is teaming up with Disney to help spread the word when it launches the new Bronco SUV later this month, renewing a partnership that dates back almost six decades.<\/p>\n

Interest in the Bronco resurrection has been growing to fever pitch, the nameplate currently the number one vehicle search on Google, but Ford believes it can generate even more attention with the Disney deal which will see the Bronco launch spotlighted on the entertainment company\u2019s many channels, including ABC, ESPN, Hulu and National Geographic.<\/p>\n

\u201cIt\u2019s a unique way of reaching out,\u201d said Mark LaNeve, Ford\u2019s head of sales, service and marketing, during an interview with ThDetroitBureau.com.<\/p>\n

Ford is expected to launch two versions of the Bronco, including a smaller \u201cSport\u201d model. Both are expected to feature a more retro design and emphasize their off-road capabilities, in contrast to today\u2019s typical crossover-utility vehicles.<\/p>\n

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In leaked photos, the new full-size Bronco certainly looks like its ready to head off road.<\/figcaption><\/figure>\n

That will be a point the automaker hopes to emphasize through the Disney collaboration which will include a series of filmed \u201cstories\u201d by director Jimmy Chin. His Oscar-winning 2019 film, \u201cFree Solo,\u201d profiled rock climber Alex Honnold\u2019s quest to climb El Capitan, one of the most challenging cliffs in Yosemite National Park.<\/p>\n

(Ford delays production of Mach-E, Bronco by two months due to COVID shutdown.)<\/a><\/strong><\/em><\/span><\/p>\n

The goal is to create the idea that the new Bronco can lead owners to similar adventures, said Ford Chief Operating Office Jim Farley. \u201cFord Bronco is an icon that has captured people\u2019s imaginations and inspired them to explore the most remote corners of America and the world since the 1960s.\u201d<\/p>\n

Ford hopes to \u201ctap the strengths of epic adventurers like Jimmy Chin and Disney storytellers to help bring Bronco to life and inspire millions of people to get out into the wild,\u201d Farley added in a statement.<\/p>\n

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The Bronco Type R racer clearly hints at what the production SUV will look like.<\/figcaption><\/figure>\n

Each of the Disney properties will play a unique role in the promotional effort:<\/p>\n