{"id":150138,"date":"2020-07-10T15:38:56","date_gmt":"2020-07-10T19:38:56","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=150138"},"modified":"2020-07-10T15:41:25","modified_gmt":"2020-07-10T19:41:25","slug":"aston-martin-joins-the-club-debuts-dbx-luxury-ute","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2020\/07\/aston-martin-joins-the-club-debuts-dbx-luxury-ute\/","title":{"rendered":"Aston Martin Joins the Club, Debuts DBX Luxury Ute"},"content":{"rendered":"
\"\"<\/a>
Aston Martin’s first DBX rolls of the assembly line at the company’s plant in St. Athan, Wales.<\/figcaption><\/figure>\n

Every high-priced automaker that\u2019s any high-priced automaker has a luxury ute in its line-up. Aston Martin just joined that group as its long-awaited DBX rolled off the assembly line in Wales.<\/p>\n

Luxury and sport car makers have been adding SUVs to their portfolios for more than a decade, starting with the Porsche Cayenne, taking advantage of the ongoing rise of ute sales and add big bucks to their bottom lines in the process.<\/p>\n

In Aston\u2019s case, it needs big cash \u2014 now. The DBX is expected to quickly become the brand\u2019s best-selling model, as is often the case when a high-end manufacturer adds a utility vehicle to its car-laden collection of offerings.<\/p>\n

<\/p>\n

(Aston Martin delaying EVs, Lagonda revival.)<\/strong><\/span><\/em><\/a><\/p>\n

\"\"<\/a>
The DBX was the third of former CEO Andy Palmer’s seven-vehicle plan that has since been ditched.<\/figcaption><\/figure>\n

The DBX is basically the only thing that survived after Canadian billionaire Lawrence Stroll agreed to spend 182 million pounds, or about $240.2 million, to acquire 16.7% ownership stake in the company. Shortly after his arrival, top executive Andy Palmer was out and his ambitious plans were all put on hold, except the DBX.<\/p>\n

With its all-wheel drive system, DBX is a car that will allow the company to increase its presence in markets where perhaps the weather or terrain is less than conducive to rear-wheel drive sports cars.<\/p>\n

The clear emphasis on a spacious and luxurious cabin \u2013 whether seated in the front or back \u2013 will also allow Aston Martin to better reach customers who prefer to be driven rather than drive.<\/p>\n

(007 will be getting new SUV as Aston Martin unveils new DBX.)<\/strong><\/em><\/a><\/span><\/p>\n

\u201cIt is a real privilege to be here today to witness the completion of the first production Aston Martin DBX,\u201d said Aston Martin Interim Chief Operating Officer Keith Stanton during the celebration for the first DBX.<\/p>\n

\"\"<\/a>
The new DBX is expected to quickly become the company’s best-selling vehicle.<\/figcaption><\/figure>\n

\u201cI\u2019m extremely proud of the Aston Martin team who have worked so hard to transform this ex-Ministry of Defense site into a world-class car manufacturing facility, to now be producing cars, it is testament to the resilience and fortitude of everyone at Aston Martin.\u00a0It is an honor to see the first DBX come off the line and my only regret is that everyone who works for this incredible brand can\u2019t be here to witness it.\u201d<\/p>\n

The DBX, like all Astons, is a hand-built vehicle. It\u2019s bit ironic given the technological wizardry that makes up many of the vehicle\u2019s systems. The company expects to export 80% of the utes it makes at its St. Athan plant in Wales. Deliveries begin next month.<\/p>\n

(Canadian billionaire takes 16.7% stake in Aston Martin.)<\/u><\/em><\/strong><\/a><\/p>\n

The DBX was third in a seven-vehicle plan put forth by Palmer aimed at turning the company around, the fourth being the now-delayed RapidE. Stroll also suspended plans for electric vehicles and to grow the Lagonda line-up.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every high-priced automaker that\u2019s any high-priced automaker has a luxury ute in its line-up. Aston Martin just joined that group as its long-awaited DBX rolled off the assembly line in Wales. Now the struggling car maker needs some cash to start rolling in. Find out more at TheDetroitBureau.com.<\/p>\n","protected":false},"author":4389,"featured_media":150140,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5],"tags":[],"make":[34],"post-state":[],"category_old":[118,286,213,150,151,123,287,131,289,299,169,163,132,130,284,125,139,290,128,278,288],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/150138"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/4389"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=150138"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/150138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/150140"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=150138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=150138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=150138"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=150138"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=150138"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=150138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}