{"id":150207,"date":"2020-07-13T20:00:35","date_gmt":"2020-07-14T00:00:35","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=150207"},"modified":"2020-07-14T11:09:49","modified_gmt":"2020-07-14T15:09:49","slug":"bronco-is-back-and-its-now-part-of-a-family","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2020\/07\/bronco-is-back-and-its-now-part-of-a-family\/","title":{"rendered":"Bronco is Back and It\u2019s Now Part of a Family"},"content":{"rendered":"
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The family of all-new 2021 Ford Bronco utes finally made their debut online and on four Disney channels.<\/figcaption><\/figure>\n

Few new products have generated more of a buzz in recent years, Ford\u2019s reborn Bronco, according to Google, generating more search queries than any other nameplate. But, finally, the long wait is over, the Detroit automaker pulling the wraps off not just one but three different models that will make up an entire new Bronco family.<\/p>\n

Ford unveiled the SUVs during an unusual webcast blockbuster Monday night, three different versions taking their bows not only on Ford\u2019s own Youtube outlet but also on four separate Disney channels.<\/p>\n

\u201cWe created the Bronco family to elevate every aspect of off-road adventure and equipped them with class-leading chassis hardware and exclusive technologies to raise the bar in the rugged 4×4 segment and take people further into the wild,\u201d said Jim Farley, Ford chief operating officer. \u201cThey\u2019re built with the toughness of an F-Series truck and performance spirit of Mustang \u2013 and come wrapped in one of the most stunning and functional off-road designs that\u2019s true to the original Bronco design DNA.\u201d<\/p>\n

<\/p>\n

(Ford’s reborn Bronco arrives today \u2014 here’s what we know.)<\/strong><\/span><\/em><\/a><\/p>\n

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The Ford Bronco family comprises three vehicles, including the two- and four-door Bronco.<\/figcaption><\/figure>\n

While all three models will still bear Ford\u2019s \u201cBlue Oval\u201d badge, expect the automaker to push Bronco as its own unique brand. And, noted its new marketing chief Mark Grueber, one of its hallmarks will be that every vehicle will be equipped with all-wheel drive, something it believes will give Bronco a leg up on competitors like Jeep and Land Rover.<\/p>\n

Monday night\u2019s event resolved a number of questions, starting with the basic design of the two models. The two-door and four-door Broncos are bigger, heavier and decidedly more retro, \u201ca tribute to the original, said Grueber. The smaller Sport, meanwhile, is more modern in appearance, while still picking up on classic Bronco design cues, down to the round headlights.<\/p>\n

Under the skin, they are very different vehicles. The two-door and four-door versions share the same underlying chassis as Ford\u2019s Ranger pickup. Sport, meanwhile, is based a heavily modified version of the Escape crossover platform.<\/p>\n

… While there has been some skepticism about the approach to the smaller model, don\u2019t think it\u2019s another soft roader …<\/strong><\/em><\/p><\/blockquote>\n

\u201cBronco Sport is not an Escape with big tires,\u201d insisted Adrian Aguirre, Sport\u2019s chief program engineer, during a media backgrounder. \u201cThis vehicle punches way above its weight.\u201d<\/p>\n

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The all-new Bronco Sport First Edition series, here in Cyber Orange Metallic Tri-Coat, is not to be mistaken for some “soft roader.”<\/figcaption><\/figure>\n

(Ford set to launch full family of Bronco SUVs.)<\/strong><\/em><\/a><\/span><\/p>\n

What will help, Ford says, is the use on both Bronco and Bronco Sport of what the automaker has dubbed “GOAT mode,” a more sophisticated version of the Terrain Management Control found on more pedestrian Fords, like Escape and Explorer. It instantly adjusts a variety of vehicle settings, including throttle, transmission and electronic nanny systems, to maximize grip, whether riding on snow or ice, sand, mud or rock crawling.<\/p>\n

There was a time when crossovers were the niche, classic sport-utility vehicles dominating the market. That\u2019s turned upside down, CUVs today wildly outselling traditional, body-on-frame products like the bigger Broncos. But Ford is betting Bronco is coming along at just the right time.<\/p>\n

The rugged off-roader segment is growing twice as fast as the overall utility-vehicle SUV market, said Grueber. So, the arrival of Bronco \u201clet\u2019s us compete where the biggest growth in the market is.\u201d<\/p>\n

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The Bronco Sport, left, in Rapid Red Metallic Tinted Clearcoat, Bronco two-door, center, in Cyber Orange Metallic Tri-Coat and Bronco four-door in Cactus Gray.<\/figcaption><\/figure>\n

Despite Monday\u2019s splashy preview, there are still a number of questions left unanswered, including fuel economy.<\/p>\n

(When you wish upon a car? Ford teaming up with Disney for Bronco debut.)<\/strong><\/em><\/a><\/span><\/p>\n

The base price for the 2021 Ford Bronco Sport will begin at $26,660, plus $1,450 in delivery fees. The 2-Door starts at $28,500, the 4-Door at $33,200. Those bigger models carry a higher $1,495 in delivery fees.\u00a0\u00a0If the Jeep Wrangler is any indication, the bigger versions of the Bronco, when well-equipped, will likely push well above $40,000.<\/p>\n

Ford isn\u2019t ready to offer precise dates, but says Bronco Sport will reach showrooms \u201clater this year,\u201d the bigger 2- and 4-door models to follow early in 2021. The automaker is now taking initial, $100 deposits for all three Bronco models.<\/p>\n","protected":false},"excerpt":{"rendered":"

Few new products have generated more of a buzz in recent years than Ford\u2019s reborn Bronco, or more precisely, Bronco family. The long-awaited debut of the Bronco and Bronco Sport answered most of the questions about the new utes, but a few remain. Find out more at TheDetroitBureau.com.<\/p>\n","protected":false},"author":2,"featured_media":150184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5,12],"tags":[],"make":[56],"post-state":[],"category_old":[118,140,150,151,123,131,299,248,132,125,137,139,128,291,278,288],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/150207"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=150207"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/150207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/150184"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=150207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=150207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=150207"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=150207"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=150207"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=150207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}