{"id":150350,"date":"2020-07-15T16:53:09","date_gmt":"2020-07-15T20:53:09","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=150350"},"modified":"2020-07-15T17:02:56","modified_gmt":"2020-07-15T21:02:56","slug":"fca-psa-pick-name-for-post-merger-company-stellantis","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2020\/07\/fca-psa-pick-name-for-post-merger-company-stellantis\/","title":{"rendered":"FCA, PSA Pick Name for Post-Merger Company: Stellantis"},"content":{"rendered":"
\"\"<\/a>
Fiat Chrysler and Groupe PSA have selected a new name for the merged company: Stellantis.<\/figcaption><\/figure>\n

The ongoing process to merge Fiat Chrysler Automobiles NV and French automaker Groupe PSA took another step forward as the two sides released the name of the new entity: Stellantis.<\/p>\n

Borrowing from the Latin verb \u201cstello\u201d meaning \u201cto brighten with stars,\u201d the name is not drawn from a new pharmaceutical product or obscure relative of a praying mantis, instead it’s meant to reflect the \u201cnew and ambitious alignment of storied automotive brands and strong company\u00a0cultures that in coming together,\u201d according to the joint statement from the companies.<\/p>\n

In practical terms, not much will change. The brands under the new umbrella will retain their same names. The name is more of a way to identify the merged operations as a corporate entity or brand.<\/p>\n

<\/p>\n

(FCA, PSA formally lock merger into place.)<\/strong><\/span><\/em><\/a><\/p>\n

\"\"<\/a>
Fiat Chrysler’s North American headquarters in Auburn Hills will get a new logo and name … although the logo hasn’t been created yet.<\/figcaption><\/figure>\n

The merger of Fiat Chrysler and Groupe PSA\u00a0encompasses the Italian American automaker’s Ram, Jeep, Dodge, Chrysler, Fiat and Maserati brands and the French company’s Peugeot,\u00a0Citro\u00ebn, Opel, Vauxhall and DS brands.<\/p>\n

For example, Fiat Chrysler’s North American headquarters in Auburn Hills will become the Stellantis North American headquarters.\u00a0While the name has been selected, a new logo has not, but officials said that is coming.<\/p>\n

The two sides are hoping to form a union that will shore up their shortcomings, making them a leader in the \u201cnext era of mobility while at the same time preserving all the exceptional value and the values of its constituent parts.\u201d<\/p>\n

(PSA-FCA plan to retain all brands after merger.)<\/strong><\/em><\/a><\/span><\/p>\n

\u201cStellantis will combine the scale of a truly global business with an exceptional breadth and depth of talent, knowhow and resource capable of providing the sustainable\u00a0mobility solutions for the coming decades,\u201d the statement reads.<\/p>\n

\"\"<\/a>
Carlos Tavares, PSA (left) and Mike Manley, FCA, following the signing of the merger agreement.<\/figcaption><\/figure>\n

\u201cThe name\u2019s Latin origins pay tribute to the rich\u00a0history of its founding companies while the evocation of astronomy captures the true spirit of optimism, energy and renewal driving this industry-changing merger.\u201d<\/p>\n

In December, the two companies signed a binding agreement for the 50-50 transatlantic merger is supposed to bolster themselves in some product and technology areas and produce a projected annual savings of $4.1 billion in the process.<\/p>\n

(FCA\/PSA merger relied on long friendship between two competing CEOs.)<\/strong><\/em><\/a><\/span><\/p>\n

The new company would have revenues of nearly \u20ac170 billion, or $189 billion and combined sales of 8.7 million vehicles would position it as the fourth-largest automotive manufacturer, behind only Volkswagen, Toyota and the Renault-Nissan-Mitsubishi Alliance, and ahead of General Motors.<\/p>\n","protected":false},"excerpt":{"rendered":"

The ongoing process to merge Fiat Chrysler Automobiles NV and French automaker Groupe PSA took another step forward as the two sides released the name of the new entity: Stellantis. Find out why they chose that at TheDetroitBureau.com.<\/p>\n","protected":false},"author":4389,"featured_media":150352,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5,13],"tags":[],"make":[51,92],"post-state":[],"category_old":[118,286,150,151,123,287,133,131,289,299,191,132,130,129,284,125,124,187,121,148,290,128,288],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/150350"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/4389"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=150350"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/150350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/150352"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=150350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=150350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=150350"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=150350"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=150350"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=150350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}