{"id":153090,"date":"2020-09-18T13:16:13","date_gmt":"2020-09-18T17:16:13","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=153090"},"modified":"2020-09-18T13:16:13","modified_gmt":"2020-09-18T17:16:13","slug":"fca-rolls-out-third-version-of-built-to-serve-truck","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2020\/09\/fca-rolls-out-third-version-of-built-to-serve-truck\/","title":{"rendered":"FCA Rolls Out Third Version of “Built to Serve” Truck"},"content":{"rendered":"
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The third model of the 2021 Ram 1500 Built to Serve Edition comes with aeronautical-inspired features.<\/figcaption><\/figure>\n

Fiat Chrysler\u2019s Ram brand rolled out the latest edition of its \u201cBuilt to Serve\u201d full-size pickups, this iteration aimed at honoring the U.S. Air Force.<\/p>\n

The company has already produced two earlier models in tribute to the Army and Navy. Those two debuted in June and last November. Ram\u2019s third installment offers an aeronautical-inspired theme with both Anvil and Billet Silver exterior colors offered along with a black interior with Light Diesel Gray accent stitching.<\/p>\n

\u201cRam continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest \u2018Built to Serve\u2019 offering,\u201d said Mike Koval Jr., head of Ram Brand, FCA \u2013 North America. \u201cThe \u2018Built to Serve\u2019 adage is something Ram truck owners, whether civilian or military, are very familiar with as it\u2019s something we strive to build into every truck and van we produce.\u201d<\/p>\n

(FCA’s Ram brand building second edition of “Built to Serve” pickups.)\u00a0<\/strong><\/span><\/em><\/a><\/p>\n

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The newest Built to Serve Edition is designed to honor the Air Force.<\/figcaption><\/figure>\n

The latest truck debuts Sept. 18, which is the 73th anniversary of the U.S. Air Force. The last model featured a nautical-inspired theme with both Ceramic Gray and Patriot Blue exterior colors offered along with a black interior with Light Ambassador Blue accent stitching and came out on June 14, which is Flag Day in the U.S. The first offering came out on Veterans Day last November.<\/p>\n

The trucks are built at the automaker\u2019s Sterling Heights (Michigan) Assembly Plant, and they are expected to come out every three months now.<\/p>\n

Building the trucks at SHAP is in line with the sentiment behind the trucks, it\u2019s a former military plant that once produced missiles. The plant, which opened in 1953, produced Redstone and Jupiter missiles as part of Chrysler\u2019s missile division until the 1970s. It was sold, but then Chrysler acquired the facility in 1983 and began building a variety of vehicles there since that time, including the recent addition of the Ram 1500.<\/p>\n

Each of the five color schemes are designed to honor a branch of the U.S. military (Army, Navy, Air Force, Marines and Coast Guard). The first model came out last November; however, each new edition will come out every three months going forward.<\/p>\n

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The Built to Serve Edition trucks come with\u00a0“Built to Serve”-embroidered Velcro panels on each front seat.<\/figcaption><\/figure>\n

(Forget thosse high-line sedans, Ram 1500 named \u201cluxury car of the year.\u201d)<\/strong><\/em><\/a><\/span><\/p>\n

The \u201cBuilt to Serve Edition\u201d Ram trucks will be offered in the following colors and limited numbers:<\/p>\n