{"id":154184,"date":"2020-10-14T08:51:32","date_gmt":"2020-10-14T12:51:32","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=154184"},"modified":"2020-10-14T08:51:32","modified_gmt":"2020-10-14T12:51:32","slug":"genesis-ceo-del-rosso-pumped-about-brands-future","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2020\/10\/genesis-ceo-del-rosso-pumped-about-brands-future\/","title":{"rendered":"Genesis CEO Del Rosso Pumped about Brand’s Future"},"content":{"rendered":"
\"\"<\/a>
Genesis CEO Mark Del Rosso told the APA that products like the newly redesigned 2021 G80 sedan excite him about the brand’s future.<\/figcaption><\/figure>\n

Genesis has big plans for the future, including the launch of a new battery-electric vehicle that will carry forward the startup brand\u2019s ongoing effort to redefine the luxury segment.<\/p>\n

Genesis\u00a0Motor America CEO Mark Del Rosso noted during a conference call via zoom organized by Detroit\u2019s Automotive Press Association that Genesis in its five-year existence has done what many observers thought was impossible. Genesis has been number one in the J.D. Power\u2019s IQS survey for the past four years, Del Rosso said.<\/p>\n

\u201cCachet is as important as cash,\u201d Del Rosso said, when discussing the brand\u2019s emerging fan base of millennial and younger cohorts who have different notions than their parents or older siblings of what constitutes luxury.<\/p>\n

(Genesis unveils teaser look at new GV70 SUV.)<\/a><\/strong><\/span><\/em><\/p>\n

\u201cIt used to be luxury was all about the shiny object,\u201d Del Rosso said. But that is changing, and luxury now encompasses elements such as service and other elements such as free maintenance, he said. \u201cLuxury mobility means providing highly personalized customer experience,\u201d he said.<\/p>\n

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Not only is the new G80 soon to arrive, but the luxury brand’s first SUV, the GV80 isn’t too far off either.<\/figcaption><\/figure>\n

Although Genesis continues to operate from showrooms in Hyundai dealerships, it is still determined to offer the very best retail experience even during the COVID-19 pandemic when digital sales and the kind of delivery service Genesis already put in place became a necessity, he said.<\/p>\n

Del Rosso expects to open the brand\u2019s first standalone store in the next 12 to 18 months. \u201cWe\u2019re looking forward to it,\u201d he said.<\/p>\n

Meanwhile, Genesis is in the process of expanding its product line with the launch of a new sedan, the G80, and two new sport-utility vehicles: the GV80 and GV70.\u00a0Luxury SUVs have outsold luxury cars since 2016, and sales of luxury SUVs are expected to continue to expand well into the coming decade.<\/p>\n

(Genesis set to double line-up in next 12 months.)<\/strong><\/em><\/a><\/span><\/p>\n

However, Genesis also continues to embrace sedans with the introduction of the new 2021 G80, he said. Genesis sedans have picked up market share and the growth are expected to continue, he said. \u201cWhile the sedan segment is shrinking, we\u2019re still gaining share,\u201d he said.<\/p>\n

\u201cWe really feel our products are gaining all over the world,\u201d Del Rosso added. \u201cAll of our designers have done a tremendous job.\u201d<\/p>\n

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Genesis recently revealed its second SUV, the GV70.<\/figcaption><\/figure>\n

The eye-catching designs that have defined the Genesis product line are evident in the designs of the brands new products, he said. In addition, the brand\u2019s vehicles will continue to feature a full array of the very latest technology.<\/p>\n

The 2021 G80 and GV80 will reach showrooms in November, while the GV70 will appear early next year.<\/p>\n

Genesis also is preparing for the introduction of a new battery-electric vehicle, according to Del Grosso, who said he was not prepared to offer any details about the Genesis BEV just yet.<\/p>\n

(Genesis offers closer look at GV80 \u2014 its first SUV.)<\/strong><\/em><\/a><\/span><\/p>\n

Del Rosso, however, said Genesis has no plans for a hybrid or plug-in hybrid. Instead it preferred to emphasize the BEV because it fit the brand\u2019s forward looking perspective. \u201cIt makes a statement that there is an intelligence behind the brand. We felt it was important to make the leap forward to a BEV,\u201d he added.<\/p>\n","protected":false},"excerpt":{"rendered":"

Genesis has a slew of new products coming in the near term, including the launch of a new battery-electric vehicle, that have Mark Del Rosso, the startup brand\u2019s North American CEO, excited about its ongoing effort to redefine the luxury segment. He outlined those plans to the Detroit Automotive Press Association, reports TheDetroitBureau.com.<\/p>\n","protected":false},"author":20009,"featured_media":153557,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5,12,9],"tags":[],"make":[61],"post-state":[],"category_old":[118,150,151,123,131,319,155,299,231,163,132,125,139,148,128,291,278,288],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/154184"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/20009"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=154184"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/154184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/153557"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=154184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=154184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=154184"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=154184"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=154184"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=154184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}