{"id":155205,"date":"2020-11-05T18:02:23","date_gmt":"2020-11-05T23:02:23","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=155205"},"modified":"2020-11-05T18:21:49","modified_gmt":"2020-11-05T23:21:49","slug":"bentley-shifting-to-all-electric-portfolio-by-2030","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2020\/11\/bentley-shifting-to-all-electric-portfolio-by-2030\/","title":{"rendered":"Bentley Shifting to All-Electric Portfolio by 2030"},"content":{"rendered":"
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Bentley CEO Adrian Hallmark discusses the company’s Beyond100 plan.<\/figcaption><\/figure>\n

British performance luxury marque Bentley plans to shift from internal combustion powerplants to battery-electric fast enough to make your head snap like so many of the vehicles it produces \u2014 in less than a decade.<\/p>\n

Bentley\u2019s push to electrify its entire portfolio with hybrids and battery-electric vehicles by 2026 with a move to BEVs only by 2030 is part of the company\u2019s overall goal of being a carbon-negative company by the end of this decade. Those goals, and others, are all wrapped up in its Beyond100 strategic plan designed to keep the brand at the top of the luxury heap with its current customers as well as future buyers.<\/p>\n

It\u2019s this push \u2013 driven largely by governmental mandates \u2013 to make the company carbon neutral that ultimately trickled down into the plans for the vehicles, CEO Adrian Hallmark said.<\/p>\n

(Bentley unwraps updated 2021 Bentayga.)<\/strong><\/span><\/em><\/a><\/p>\n

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Bentley executives participate in the Beyond100 webcast Thursday.<\/figcaption><\/figure>\n

The company will launch not one, but two new hybrids next year. Further it expects that its entire model line-up will offer a hybrid variant to match the gas-powered vehicle by 2023. This will be followed by Bentley\u2019s first-ever pure electric model in 2025 as it marches on to its goal of full electric by the end of the decade.<\/p>\n

While the shift away from gas-powered vehicles in such a short period of time may be alarming to some, the 100-plus-year-old carmaker has a few good reasons to put this plan into gear. First, it\u2019s based in Great Britain, which was slated to ban the sale of new gas- and diesel-powered vehicles in 2040. However, there is a push to accelerate the deadline to 2030, which would fit very nicely into Bentley\u2019s new electrification timeline.<\/p>\n

That said, Jan-Henrik Lafrentz, Bentley\u2019s CFO, noted during an online event hyping Beyond100, that the company is advocating for hybrids to meet the government’s definition of zero-emission vehicles despite using an internal combustion engine as part of the pairing. He noted the company has been suggesting to government officials that there should be an \u201coverlap period\u201d to allow for the move from ICE-powered vehicles to hybrids because they cost less than pure EVs.<\/p>\n

(Bentley Mulliner moves into new era with debut of Bacalar.)<\/strong><\/em><\/a><\/span><\/p>\n

On top of that, Bentley\u2019s own research shows that the younger buyers they want to attract in the near future are looking for \u201can experience\u201d when they buy a vehicle. They also noticed that 60% of \u201chigh net worth\u201d people will be under 40 years old. Further research last year showed that after the brand introduced its EXP 100 GT electric concept car, it managed to get the eye of millennials with a double-digit uptick in the percentage of them saying that they intend to buy a Bentley.<\/p>\n

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Bentley’s Hallmark, right, said the company expects to be carbon negative by 2030.<\/figcaption><\/figure>\n

In short, electric vehicles draw younger buyers and Bentley\u2019s push to change over quickly means future buyers.<\/p>\n

\u201cWe really see that we\u2019re in a good position to engage with this customer,\u201d said Chris Craft, the brand\u2019s sales and marketing chief.<\/p>\n

However, the company\u2019s efforts aren\u2019t limited to just producing carbon-neutral vehicles as quickly as possible. It’s looking to be the world\u2019s leading environmental automaker. Its production site in Crewe, England was certified carbon neutral by the Carbon Trust. It achieved the ranking by implementing a variety of green processes, such as a water recycling system in the paint shop, planting trees, installing 30,000 solar panels to help it switch to renewable energy sources to power the facility.<\/p>\n

Long term, Bentley wants to be carbon negative, and thinks it will happen by 2030. In short, the company\u2019s vehicles and facilities will lower the amount of carbon dioxide in the atmosphere.<\/p>\n

(Bentley offers glimpse of its future with EXP 100 Centenary Concept.)<\/a><\/strong><\/em><\/span><\/p>\n

In the short term, Hallmark said the company was handling the impact of the pandemic well. The company expects to post break-even financials for the full year, selling more than 10,000 vehicles. Perhaps more importantly, the number of vehicles on order has risen 60% since the start of the year.<\/p>\n","protected":false},"excerpt":{"rendered":"

British performance luxury marque Bentley plans to shift from internal combustion powerplants to battery-electric fast enough to make your head snap like so many of the vehicles it produces: By 2030. The company is looking to become carbon negative overall during the same timeframe. Get details about its Beyond100 plan at TheDetroitBureau.com.<\/p>\n","protected":false},"author":4389,"featured_media":155206,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5,10,12],"tags":[],"make":[38],"post-state":[],"category_old":[118,286,150,151,223,123,287,133,131,142,289,299,163,132,130,284,125,137,139,148,290,128,291,288],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/155205"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/4389"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=155205"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/155205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/155206"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=155205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=155205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=155205"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=155205"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=155205"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=155205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}