{"id":157892,"date":"2021-01-06T10:47:47","date_gmt":"2021-01-06T15:47:47","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=157892"},"modified":"2021-01-06T10:50:18","modified_gmt":"2021-01-06T15:50:18","slug":"ford-sales-drop-sharply-in-fourth-quarter-and-full-year","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2021\/01\/ford-sales-drop-sharply-in-fourth-quarter-and-full-year\/","title":{"rendered":"Ford Sales Drop Sharply in Fourth Quarter and Full Year"},"content":{"rendered":"
\"Next-generation<\/a>
Ford’s F-Series pickups retain their title of best-selling vehicle in America for the 44th consecutive year.<\/figcaption><\/figure>\n

Ford Motor Co. reported steep drop in sales for the fourth quarter and full year but said the F-Series finished 2020 as the best-selling truck in the U.S. for the 44th\u00a0consecutive year.<\/p>\n

For the fourth quarter, Ford sales dropped 9.8% and for the full year dropped 15.6%. Ford, however, noted it was the nation\u2019s top-selling automotive brand for the 11th\u00a0consecutive year.<\/p>\n

Ford sales were impacted by lower F-150 inventories due to the lingering effects of the Q2 coronavirus production stoppage leading up to the all-new F-150 transition. Super Duty sales maintained a strong selling pace and were up 14.1% while F-150 sales were off 32.7%, the company\u2019s fourth quarter sales report noted.<\/p>\n

(End of year auto sales pick up due to pickups.)<\/a><\/strong><\/span><\/em><\/p>\n

\"\"<\/a>
Lincoln Aviator sales were up during Q4.<\/figcaption><\/figure>\n

\u201cFourth quarter represented an inflection point at Ford in our transition from cars to a much greater focus on iconic trucks, SUVs and electric vehicles to better serve our customers,\u201d said Andrew Frick, the new vice president, Ford Sales U.S. and Canada.<\/p>\n

\u201cWe began to see our strongest evidence of this in December with retail sales up 5.3% with the launch of our new F-150, Bronco Sport and Mustang Mach-E. We are well positioned to see the benefits of our focused efforts throughout 2021.\u201d<\/p>\n

Sale of the F-Series pickup truck, the company\u2019s most important vehicle, totaled 787,422 in 2020, making it America\u2019s best-selling pickup for the 44th straight year, Ford officials said.<\/p>\n

(Tesla narrowly misses 500K delivery target for 2020.)<\/strong><\/em><\/a><\/span><\/p>\n

While Q4 F-150 sales were off 32.7%, on short inventory, the all-new F-150 is averaging just six days on dealer lots with F-150 Hybrid starting sales in December. High-Series models account for nearly half of early sales mix \u2013 approximately 20 points higher than outgoing model.<\/p>\n

\"\"<\/a>
Ford noted that its SUV sales rose during the quarter.<\/figcaption><\/figure>\n

General Motors, however, has claimed leadership in pickup trucks sales, noting that combined sales of the Chevrolet Silverado and GMC Sierra surpassed 800,000 units last year.<\/p>\n

Ford also continued its retreat from the passenger car business with passenger car sales falling 41.1% during the fourth quarter, according to Ford\u2019s sales figures. The Dearborn, Michigan-based automaker\u2019s luxury unit, Lincoln, outpaced the Ford unit for the quarter and the year. Lincoln sales were down 7% during Q4 and 6.1% for the full year.<\/p>\n

Meanwhile Ford brand saw sales dip 10% during the quarter and 16.1% for the full year. Lincoln\u2019s sales bright spots for final quarter were the Aviator, which was up 13.3%, and the Corsair, which replaced the MKC and rose 6.6 percent.<\/p>\n

(Ford Fusion could stage a return \u2014 this time in crossover form.)<\/strong><\/span><\/em><\/a><\/p>\n

Explorer represents one of the few vehicles to increase its sales in 2020, with a reported gain of 20.9%. The fourth quarter also represents the initiation of Bronco Sport and late December introduction of Mustang Mach-E as Ford transitions from cars to SUVs, Ford noted.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ford Motor Co. reported steep drop in sales for the fourth quarter and full year but said the F-Series finished 2020 as the best-selling truck in the U.S. for the 44th\u00a0consecutive year. For the fourth quarter, Ford sales dropped 9.8% and for the full year dropped 15.6%. Get details at TheDetroitBureau.com.<\/p>\n","protected":false},"author":20009,"featured_media":148287,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5,13],"tags":[],"make":[56,76],"post-state":[],"category_old":[118,150,151,123,131,299,248,261,132,283,125,124,121,139,148,128,278,288],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/157892"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/20009"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=157892"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/157892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/148287"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=157892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=157892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=157892"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=157892"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=157892"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=157892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}