{"id":159355,"date":"2021-02-08T12:24:25","date_gmt":"2021-02-08T17:24:25","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=159355"},"modified":"2021-02-08T12:25:45","modified_gmt":"2021-02-08T17:25:45","slug":"mitsubishi-gets-prime-time-2022-outlander-amazon-live-debut","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2021\/02\/mitsubishi-gets-prime-time-2022-outlander-amazon-live-debut\/","title":{"rendered":"Mitsubishi Gets Prime Time 2022 Outlander Amazon Live Debut"},"content":{"rendered":"
\"\"<\/a>
Mitsubishi dropped its first teaser pic of the all-new 2022 Outlander in November.<\/figcaption><\/figure>\n

Automakers do so enjoy a long tease, and Mitsubishi\u2019s been engaging in just that with its 2022 Outlander, but the Japanese automaker is set to deliver the goods in the way so many others have during the current times: Via the internet.<\/p>\n

The company plans to show off the next-generation utility vehicle on Amazon Live, Feb. 16 at 6 p.m. EST. Already having offered up a teaser photo, the company added to the hype Monday with a new video designed<\/a><\/u><\/strong> to the whet the appetites of Outlander fans.<\/p>\n

An early look at the website shows the Amazon influence cannot be ignored with a giant box seated up with Amazon Prime tape \u201cholding\u201d it together. The Outlander is Mitsubishi\u2019s most-popular and best-selling offering in the U.S. so a proper kickoff for the newest version is critical.<\/p>\n

Outlander gets new look for 2022<\/h2>\n

For 2022, it gets an exterior update based on the Japanese ideal \u201cI-Fu-Do-Do,\u201d which means \u201cauthentic and majestic,\u201d according to the automaker. The new look is designed to project strength and confidence, officials noted.<\/p>\n

\"\"<\/a>
Mitsubishi is readying to debut its 2022 Outlander.<\/figcaption><\/figure>\n

A revamped interior aims to offer \u201can upscale and quiet escape from the outside world,\u201d Mitsubishi said in a release. New looks inside and out<\/a><\/u><\/strong> aside, the new Outlander is designed to be a bit of an off-roader with the newest model fitted with an updated version of the company\u2019s Super All-Wheel-Control, a rally-tested all-wheel-drive system.<\/p>\n

\u201cThe debut of the all-new 2022 Outlander caps off the reimagining of the entire Mitsubishi Motors lineup in the United States,\u201d said Mark Chaffin, chief operating officer for MMNA. \u201c<\/strong>Our collaboration with Amazon underscores the game-changing spirit at the heart of this car and our brand.\u201d <\/strong><\/p>\n

\u201cWe started the product-led reinvention of the company with the redesigned Mirage and Mirage G4, followed by a new powertrain for the Outlander PHEV plug-in hybrid, a host of safety features added to the Outlander Sport, the reimagined Eclipse Cross, and very soon, the all-new 2022 Outlander.\u201d<\/p>\n

It won\u2019t be long after the introduction on Amazon before the vehicles hit U.S. dealers, the company notes, as the automaker is readying to load them on to ships \u201cheaded to the U.S.\u201d as production has just started.<\/p>\n

What\u2019s clear, if unspoken, is that Mitsubishi needs a big hit with the 2022 Outlander. Once one of the hottest new import brands in the U.S. market, it all but collapsed during the past two decades \u2013 though it did see a 1.5% increase in sales for the third quarter compared to a year earlier.<\/p>\n

\"\"<\/a>
The Outlander will make its debut on Amazon Live on Feb. 16.<\/figcaption><\/figure>\n

Mitsubishi needs a hit<\/h2>\n

Globally, Mitsubishi continues to struggle and recently announced it is largely abandoning the European market. There also have been rumors the company may be sold off by Nissan<\/a><\/u><\/strong> which rescued Mitsubishi from bankruptcy a few years back and which continues to hold a controlling stake in the smaller manufacturer.<\/p>\n

Partnering with Amazon to host the live event shows the company is looking for big bang for its buck. The company isn\u2019t just relying on new tech start things off, it\u2019s going with some old-school marketing too: it\u2019s giving away one as part of the \u201claunch celebration.\u201d<\/p>\n

\u201cWe\u2019re focused on creating unique experiences that surprise and delight our customers, and unveiling the new 2022 Mitsubishi Outlander on Amazon Live brings the excitement of an auto show directly to customers\u2019 homes,\u201d said Munira Rahemtulla, director, Amazon Live. \u201cThis collaboration allows us to provide more options for customers to discover new products and brands, and helps Mitsubishi connect with customers in a new and meaningful way.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Automakers do so enjoy a long tease, and Mitsubishi\u2019s been engaging in just that with its 2022 Outlander, but the Japanese automaker is set to deliver the goods in the way so many others have during the current times: Via the internet. The company plans to show off the next-gen utility vehicle on Amazon Live, Feb. 16, TheDetroitBureau.com reports.<\/p>\n","protected":false},"author":4389,"featured_media":156871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5],"tags":[],"make":[87],"post-state":[],"category_old":[140,286,150,151,123,287,131,299,132,194,125,139,128,288],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/159355"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/4389"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=159355"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/159355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/156871"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=159355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=159355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=159355"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=159355"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=159355"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=159355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}