{"id":165564,"date":"2021-04-08T09:10:55","date_gmt":"2021-04-08T13:10:55","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=165564"},"modified":"2021-04-08T12:20:59","modified_gmt":"2021-04-08T16:20:59","slug":"polestar-0-project-moves-brand-toward-first-climate-neutral-car","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2021\/04\/polestar-0-project-moves-brand-toward-first-climate-neutral-car\/","title":{"rendered":"Polestar 0 Project Moves Brand Toward First Climate Neutral Car"},"content":{"rendered":"
\"Polestar<\/a>
Polestar, Volvo’s all-electric performance sub-brand, says it will produce a fully carbon neutral car by 2030.<\/figcaption><\/figure>\n

Polestar,\u00a0the Swedish electric performance car brand that is planning to take on the likes of Porsche and Tesla, plans to create the first completely climate neutral car by the end of the decade without using any kind of offsets common in the industrial world.<\/p>\n

It\u2019s calling the effort the Polestar 0 Project.<\/p>\n

\u201cOffsetting is a cop-out,\u201d said Thomas Ingenlath, Polestar CEO. \u201cBy pushing ourselves to create a completely climate-neutral car, we are forced to reach beyond what is possible today. We will have to question everything, innovate and look to exponential technologies as we design towards zero.\u201d<\/p>\n

Polestar\u2019s business<\/strong><\/span><\/a> is already incorporating climate action into its activities and policies. Additionally, the company\u2019s made achieving climate targets a component of the\u00a0Polestar\u00a0employee bonus system, executives said.<\/p>\n

Suppliers must take part<\/h3>\n
\"\"<\/a>
Thomas Ingenlath, Polestar CEO, said “offsetting is a cop-out.” He’s leading the company toward a completely carbon neutral future.<\/figcaption><\/figure>\n

The company\u2019s emphasis on sustainability will extend to Polestar\u2019s suppliers, who will be asked to sign \u201csustainability declarations\u201d similar to those used in the food and fashion industries.<\/p>\n

The sustainability declarations will be applied to all future Polestar models, company executive said.<\/p>\n

Starting with Polestar 2<\/strong><\/span><\/a>, the declarations initially will disclose the carbon footprint and use of trace risk materials. They will appear on the company website and in Polestar Spaces, setting a precedent for the industry. Reflecting continuous sustainability updates, additional details and information will be added over time, officials said.<\/p>\n

Consumers are key<\/h3>\n
\"Polestar<\/a>
Polestar is making its commitment known with climate sustainability declarations like this.<\/figcaption><\/figure>\n

\u201cConsumers are a huge driving force in the shift to a sustainable economy. They need to be given the right tools to make informed and ethical decisions,\u201d Ingenlath said. \u201cThis makes things very clear. Today, Polestar 2 leaves the factory gates with a carbon footprint. In 2030, we want to present a car that does not.\u201d<\/p>\n

Environmental experts have warned that offsetting in manufacturing, which often involves planting trees or buying credits, is not sustainable in the long run. Questions around the long-term carbon-storage capacity of forests and soils remain, as a forest might be logged, devastated by fire or altered by climate change.<\/p>\n

Fredrika Klar\u00e9n, Polestar\u2019s head of sustainability, noted that as an electric carmaker Polestar does not have to worry about combustion engines<\/strong><\/span><\/a> producing toxic emissions.<\/p>\n

\u201cBut that doesn\u2019t mean our job is done. We will now work to eradicate all emissions stemming from production. Now is a historic and exciting time for car makers, an opportunity to seize the moment, do better and dare to build the dream of climate-neutral, circular and beautiful cars,\u201d she said.<\/p>\n

\"Polestar<\/a>
Polestar’s product sustainability declarations are easily found around the company’s facilities.<\/figcaption><\/figure>\n

Volvo\u2019s global sales grow<\/h3>\n

Meanwhile Volvo Cars, Polestar\u2019s parent company, continues to win over customers, reporting the best first quarter in its history as the company\u2019s global sales increased by 40.8 % compared with the same period last year.<\/p>\n

Total sales during the period amounted to 185,698 cars, up from 131,889 cars in the same period last year. In Europe and the US, the company managed to improve sales compared to the first quarter last year, while managing to cope with the ongoing effects of the pandemic. China has by now recovered from the impact of the pandemic, which was\u00a0peaked\u00a0in the first quarter of 2020.<\/p>\n

For the month of March, Volvo Cars sold 75,315 cars globally, up 62.3% compared with the same month last year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Polestar,\u00a0the Swedish electric performance car brand that is planning to take on the likes of Porsche and Tesla, plans to create the first completely climate neutral car by the end of the decade without using any kind of offsets common in the industrial world. It\u2019s calling the effort the Polestar 0 Project. Find out more at TheDetroitBureau.<\/p>\n","protected":false},"author":20009,"featured_media":165568,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5,10,12,9],"tags":[],"make":[96,114],"post-state":[],"category_old":[118,140,286,150,151,123,127,287,133,131,319,142,289,155,299,132,130,284,125,183,139,148,290,164,128,291,278,288,235],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/165564"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/20009"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=165564"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/165564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/165568"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=165564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=165564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=165564"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=165564"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=165564"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=165564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}