{"id":201434,"date":"2021-05-04T22:22:34","date_gmt":"2021-05-04T22:22:34","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=201434"},"modified":"2021-05-04T22:22:35","modified_gmt":"2021-05-04T22:22:35","slug":"ford-reports-big-suv-ev-sales-in-april","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2021\/05\/ford-reports-big-suv-ev-sales-in-april\/","title":{"rendered":"Ford Reports Big SUV, EV Sales in April"},"content":{"rendered":"\n

Like its siblings in the automotive industry, Ford Motor Co. enjoyed an extraordinary month of sales during April, although it fell short of many of those fellow carmakers.<\/p>\n\n\n\n

\"\"
The Ford F-150 PowerBoost hybrid helped push the company’s sales of electrified vehicles up 262 percent in April.<\/figcaption><\/figure><\/div>\n\n\n\n

The company\u2019s total April sales were up 64.8% on a year-over-year basis. It\u2019s retail sales performed slightly lower with a 57.1% increase. For most that would be a stunning result, but many automakers turned in triple-digit increases compared with last April, which was bogged down due to the COVID-19 pandemic.<\/p>\n\n\n\n

However, it did have some segments that surpassed that three-digit benchmark, including its SUV sales which were up 119.8% last month. It\u2019s electrified vehicles, led by the Mustang Mach-E and F-150 PowerBoost Hybrid<\/a><\/u><\/strong>, skyrocketed 262%, the automaker reported.<\/p>\n\n\n\n

Company happy with the improvement<\/h2>\n\n\n\n

\u201cFord\u2019s retail sales not only increased 57% over year ago, but also exceeded April 2019 by 24 percent. Strong customer reaction to our newest products, despite tight inventory, confirms our strategy of investing in electrified vehicles, along with trucks and SUVs,\u201d said Andrew Frick, vice president, Ford Sales U.S. and Canada. <\/p>\n\n\n\n

\u201cIn April, we not only beat pre-coronavirus sales numbers from April 2019, but we saw record electrified vehicle sales for the month, along with record April Ford and Lincoln SUV sales. Trucks had their best retail performance since 2008.\u201d <\/p>\n\n\n\n

\"2021
The Mustang Mach-E has proven to be a popular option for EV buyers in April.<\/figcaption><\/figure><\/div>\n\n\n\n

The jump in overall truck sales, 47.5% overall and 33% at retail, reflect the current problem the automaker faces with the semiconductor chip shortage<\/a><\/u><\/strong>. Despite the problem, F-Series retail share expanded 2 percentage points through April of this year in the full-size pickup segment. F-Series retail sales were up 19.7% for the month, while beating April 2019 retail sales levels by 9.3 percent. <\/p>\n\n\n\n

Overall F-Series sales are up 14 percent through the first four months of the year and the aforementioned PowerBoost hybrid sits on dealer lots for an average of just 17 days. <\/p>\n\n\n\n

SUV sales going strong<\/h2>\n\n\n\n

Not surprisingly, sales of the new Bronco Sport are going gangbusters, Ford reporting a 41.7% improvement compared with March sales. It\u2019s apparently beating up on the competition too, Ford noted it\u2019s conquesting 60% of its sales from competitors \u2014 most of them from Jeep. The Explorer was up 102% as well, posting its best retail sales result since 2004.<\/p>\n\n\n\n

Broken down by brand, Ford saw its SUVs hit record high retail sales \u2014 up 125%, courtesy in some measure of new products, like the Bronco Sport<\/a><\/u><\/strong>. Ford SUV sales were up across the board, besting April 2019 by 54.7 percent. <\/p>\n\n\n\n

\"2021
Lincoln’s SUV sales were up beating the results from April 2019 by 54.7 percent.<\/figcaption><\/figure><\/div>\n\n\n\n

Lincoln SUVs posted record April retail sales. Lincoln SUV sales were up across the board in April, with a total of 9,943 SUVs sold. <\/p>\n\n\n\n

Big sales at big prices<\/h2>\n\n\n\n

Transaction prices set new records in April, which is due to the 94% mix of trucks and SUVs. Ford transaction pricing in April totaled $43,600 per vehicle. Bronco Sport, turning on dealer lots in just 13 days, produced an average transaction price of $31,800 per SUV \u2014 the highest in segment.<\/p>\n\n\n\n

Mustang Mach-E is turning in just 4 days on dealer lots and transacting at $45,800. Ford\u2019s investment in trucks and SUVs is not only producing greater volume, but replaces sedans like the Fusion, which produced an average transaction price of $22,600 in April 2021. <\/p>\n\n\n\n

Ford\u2019s gross stock at the end of April remains favorable relative to competitors. Ford\u2019s overall gross stock position going into May was 265,000 vehicles, which is at the higher end relative to the overall industry and stands at 35 days\u2019 supply. This compares to an overall industry with 33 days\u2019 supply, Ford said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Like its siblings in the automotive industry, Ford Motor Co. enjoyed an extraordinary month of sales during April, although it fell short of the triple-digit increase many fellow carmakers reported. The company\u2019s total April sales were up 64.8% on a year-over-year basis. However, its SUVs and electrified vehicles passed that three-digit barriers, reports TheDetroitBureau.<\/p>\n","protected":false},"author":4389,"featured_media":150213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5],"tags":[363,365,364,366,344],"make":[],"post-state":[],"category_old":[],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/201434"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/4389"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=201434"}],"version-history":[{"count":7,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/201434\/revisions"}],"predecessor-version":[{"id":201441,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/201434\/revisions\/201441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/150213"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=201434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=201434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=201434"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=201434"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=201434"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=201434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}