The Aston Martin Valkyrie takes the British brand into a new realm of performance.<\/figcaption><\/figure><\/div>\n\n\n\n“It is not a challenge to bring all these products to life, that’s not the challenge,\u201d Moers said. \u201cBut rebuild the brand and get a clear definition of what Aston Martin stands for? That’s one of the challenges, but we have a clear plan to do that.”<\/p>\n\n\n\n
The new CEO said that the company\u2019s IPO amidst crumbling finances caused consumers to doubt the firm\u2019s continued existence, which is now assured, he said. <\/p>\n\n\n\n
\u201cThe ultimate goal for us is turning Aston Martin into a self-sufficient company, a self-maintaining company. You can see the strength of the brand. Everybody knows what Aston Martin is; but what does Aston Martin stand for? For sure we could be Ferrari competitors, but I don’t want to talk about being a competitor. We have to define our own path.\u201d<\/p>\n\n\n\n
However, that path doesn\u2019t include a takeover by Daimler.<\/p>\n\n\n\n
“There is no hidden agenda. I’m not here because they’re going to the buy whole company; that’s not the reason I’m here,\u201d Moers said. \u201cThere are some cars out there which we count as a true competitor; their life is a bit too easy at the moment.\u201d<\/p>\n\n\n\n
Look for that to change.<\/p>\n","protected":false},"excerpt":{"rendered":"
Having been owned by any number of automakers and industrialists, Aston Martin Lagonda is once more getting a new lease of life. That lease, funded by Canadian billionaire Lawrence Stroll, included the company\u2019s not-so-new CEO, former Mercedes-AMG chief Tobias Moers. TheDetroitBureau has the interview.<\/p>\n","protected":false},"author":13752,"featured_media":148074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,9],"tags":[578,581,580,579,344],"make":[],"post-state":[],"category_old":[],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/202090"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/13752"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=202090"}],"version-history":[{"count":3,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/202090\/revisions"}],"predecessor-version":[{"id":202093,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/202090\/revisions\/202093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/148074"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=202090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=202090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=202090"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=202090"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=202090"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=202090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}