{"id":205913,"date":"2021-07-19T17:32:02","date_gmt":"2021-07-19T21:32:02","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=205913"},"modified":"2021-07-19T17:32:03","modified_gmt":"2021-07-19T21:32:03","slug":"gmc-adding-second-all-electric-pickup-a-battery-powered-sierra","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2021\/07\/gmc-adding-second-all-electric-pickup-a-battery-powered-sierra\/","title":{"rendered":"GMC Adding Second All-Electric Pickup \u2014 A Battery-Powered Sierra"},"content":{"rendered":"\n

GMC expects to have the first all-electric pickup, the Hummer EV<\/a><\/span><\/strong>, in showrooms by the final quarter of this year \u2014 and it will soon get a companion, General Motors\u2019 \u201cpremium grade\u201d truck brand today confirming it will add an all-electric version of its Sierra, as well.<\/p>\n\n\n\n

\"\"
GMC brand chief Duncan Aldred confirmed GM’s premium brand will offer an electrified version of its Sierra pickup.<\/figcaption><\/figure><\/div>\n\n\n\n

That, in turn, will mean parent General Motors will soon have three full-size all-electric trucks coming, with the Chevrolet brand developing a battery-powered version of its Silverado<\/a><\/span><\/strong> model. And they will all compete in an increasingly crowded segment, with as many as a dozen different battery-electric pickups coming by mid-decade from a mix of traditional automakers, as well as new players like Tesla and Rivian.<\/p>\n\n\n\n

There is room for all comers, said Duncan Aldred, the head of the GMC brand, during a Monday afternoon media webinar. \u201cIt is, obviously, a huge segment, and a segment that hasn\u2019t had many entrants in it\u201d until now.<\/p>\n\n\n\n

A good year for pickups<\/h2>\n\n\n\n

The GMC brand has long been the fourth player among the domestic automakers who overwhelmingly dominate the full-size pickup market. Ford has traditionally led the industry, normally follow by Chevy and Ram, with GMC bringing up the rear \u2014 and Japanese brands Toyota and Nissan battling it out for the little business left.<\/p>\n\n\n\n

This has been a particularly good year for pickups, in general, the full-size segment accounting for roughly 15% of overall U.S. new vehicle retail sales. A variety of factors have contributed to that surge, according to Aldred. Today\u2019s pickups are much more flexible, offer more technology \u2014 and they have added lots more luxurious details for those willing to spend the money.<\/p>\n\n\n\n

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The GMC Hummer EV is expected to begin arriving in the fourth quarter of this year.<\/figcaption><\/figure><\/div>\n\n\n\n

As a result, said Aldred, they have \u201cbecome an everyday vehicle for a lot of customers, including luxury buyers.\u201d<\/p>\n\n\n\n

“Premium” or “luxury”?<\/h2>\n\n\n\n

Officially, GMC bills itself as a \u201cpremium\u201d truck brand, but it has been pushing ever higher into the luxury segment, especially with its Denali and AT sub-brands \u2014 which now account for nearly 50% of GMC sales. With today\u2019s Sierra model, 21% of the pickup\u2019s sales are priced at more than $50,000, the brand chief noted.<\/p>\n\n\n\n

The initial Hummer EV model, the Edition 1, will start at $105,595. That will make it the most expensive factory-built pickup ever.<\/p>\n\n\n\n

Set to start production later this summer at General Motors\u2019 new Factory Zero in Detroit, the very first of the Hummer pickups will reach showrooms by \u201cquarter four,\u201d Aldred said during the Monday call. At this point, GMC doesn\u2019t expect to see that delayed due to the ongoing shortage of microchips.<\/p>\n\n\n\n

\"2022
There’s going to be plenty of competition in the electric segment, including the new F-150 Lightning, due in 2022.<\/figcaption><\/figure><\/div>\n\n\n\n

That said, Aldred cautioned there will be \u201ca slower than normal ramp-up (of production) because of the expedited product development cycle.\u201d The Hummer will have gone from concept to production in just two years, about half the gestation time of a typical GM vehicle.<\/p>\n\n\n\n

Still more EVs to come<\/h2>\n\n\n\n

At approximately 9,000 pounds, the Hummer won\u2019t be a typical pickup. The all-electric version of the Sierra will target more conventional truck buyers, much as Chevy is doing \u2014 and Ford with the all-electric F-150 Lightning coming<\/a><\/span><\/strong> to market in late spring or early summer 2022.<\/p>\n\n\n\n

Chevrolet hasn\u2019t given a hard date for launching the electric Silverado, though it is widely expected to reach showrooms in late 2023 or early 2024. The GMC Sierra-class BEV is likely to come around the same time, though Aldred would not reveal that or other details.<\/p>\n\n\n\n

What\u2019s clear is that GMC will soon have at least three all-electric models \u2014 after adding in the Hummer SUT coming in late 2022. And those will have even more company in GMC showrooms to follow.<\/p>\n\n\n\n

\u201cGMC will be a big part of GM\u2019s \u2026 vision\u201d of an all-electric future, said Aldred, the parent company expecting to eliminate gas and diesel vehicles entirely by 2035.<\/p>\n","protected":false},"excerpt":{"rendered":"

GMC expects to have the first all-electric pickup, the Hummer EV, in showrooms by the final quarter of this year \u2014 and it will soon get a companion, General Motors\u2019 \u201cpremium grade\u201d truck brand today confirming it will add an all-electric version of its Sierra, as well. That, in turn, will mean parent General Motors will soon have three full-size all-electric trucks coming, with the Chevrolet brand developing a battery-powered version of its Silverado model, reports TheDetroitBureau.com.<\/p>\n","protected":false},"author":2,"featured_media":205287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[10,7,8,5,1164,9],"tags":[1740,1741,1743,1742,1739],"make":[],"post-state":[335],"category_old":[],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/205913"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=205913"}],"version-history":[{"count":6,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/205913\/revisions"}],"predecessor-version":[{"id":205927,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/205913\/revisions\/205927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/205287"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=205913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=205913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=205913"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=205913"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=205913"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=205913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}