{"id":207365,"date":"2021-08-18T11:48:59","date_gmt":"2021-08-18T15:48:59","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=207365"},"modified":"2021-08-18T11:49:01","modified_gmt":"2021-08-18T15:49:01","slug":"ford-partnering-with-google-to-integrate-maps-into-spin-e-scooters-e-bikes","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2021\/08\/ford-partnering-with-google-to-integrate-maps-into-spin-e-scooters-e-bikes\/","title":{"rendered":"Ford Partnering with Google to Integrate Maps into Spin E-Scooters, E-Bikes"},"content":{"rendered":"\n

Ford Motor Co. is reaching out to Silicon Valley again to produce a service it hopes consumers, especially younger ones who ride scooters, will find appealing. <\/p>\n\n\n\n

\"Spin
Ford Smart Mobility, LLC acquired Spin, a San Francisco-based electric scooter-sharing company in 2018.<\/figcaption><\/figure><\/div>\n\n\n\n

The idea is to match up Spin, Ford\u2019s micromobility unit<\/a><\/u><\/strong>, with Google Maps, giving customers a chance to plan an urban journey from start to finish by offering an e-scooter or e-bike for the final part of their journey. <\/p>\n\n\n\n

In addition, the service offers users a way to find Spin e-scooters and e-bikes for the \u201clast mile\u201d of travel in 84 towns and cities in the United States, Canada, Germany and Spain. Ford is already one of the largest providers of short-term use e-scooters and e-bikes and its network is expected to grow.  <\/p>\n\n\n\n

Using Google Maps expands options <\/h2>\n\n\n\n

Plans call for Google Maps<\/a><\/u><\/strong> to deliver, in real-time, information about the nearest available Spin e-bike or e-scooter, including how long it will take to walk to the vehicle, as well as the estimated battery range and expected arrival time. Users will then be directed to the Spin app to pay for the vehicle, unlock it and take their ride, according to Spin executives. <\/p>\n\n\n\n

\u201cWith this integration, Spin is making it easier for millions of Google Maps users to easily incorporate shared bikes and scooters into their daily trips,\u201d said Spin CEO Ben Bear. \u201cOur goal is to make it as low friction as possible for consumers to plan multi-modal journeys. <\/p>\n\n\n\n

\"Spin
Spin scooters can be rented using a phone app. Now using Google Maps, they can find the e-scooters and rent them.<\/figcaption><\/figure><\/div>\n\n\n\n

\u201cIt needs to be just as easy, and even more convenient to get around with bikes, buses, trains, and scooters as it is with a personal car. This collaboration with Google is our biggest platform integration yet with many more in the pipeline.\u201d <\/p>\n\n\n\n

Micromobility aims at delivering customers to specific place <\/h2>\n\n\n\n

The idea animating the venture is that \u201cmicromobility,\u201d which utilizes electric scooters and bikes, will grow in the future to become a mainstream transportation solution for those living in urban areas or on university campuses.  <\/p>\n\n\n\n

The Mobility as a Service, or MAAS, ventures attracting the interest of urban planners and investors are being built around e-scooters<\/a><\/u><\/strong> and e-bikes, also offering journey-planning platforms. This set up enables residents and visitors to use a multimodal approach to get around crowded urban areas.  <\/p>\n\n\n\n

Bear said the integration of Google Maps comes on the heels of Spin\u2019s recently being added to a few global and regional journey-planning platforms, such as City Mapper, Moovit, Transit and K\u00f6lner Verkehrs-Betriebe or KVB, in Europe where mobility as a service is emerging as significant business opportunity. <\/p>\n","protected":false},"excerpt":{"rendered":"

Ford is reaching out to Silicon Valley again to produce a service it hopes consumers find appealing. Spin, Ford\u2019s micromobility unit, is working with Google Maps, giving customers a chance to plan an urban journey from start to finish by offering an e-scooter or e-bike for the final part of their journey. Find out more at TheDetroitBureau.com.<\/p>\n","protected":false},"author":20009,"featured_media":207366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,7,5],"tags":[2239,2238,364,2240,2241],"make":[],"post-state":[335],"category_old":[],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/207365"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/20009"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=207365"}],"version-history":[{"count":4,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/207365\/revisions"}],"predecessor-version":[{"id":207370,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/207365\/revisions\/207370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/207366"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=207365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=207365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=207365"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=207365"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=207365"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=207365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}