Lia McHugh<\/a><\/strong>, whose power of self-transformation is allegedly mirrored in the Lexus NX.<\/p>\n\n\n\nWhat Lexus reaps from the movie<\/h2>\n\n\n\n
It\u2019s a stretch to think seeing a character drive a car in a movie is enough to propel sales. But their presence does maintain awareness of the brand in a space that doesn\u2019t compete with other corporate advertising, a problem when sponsoring something like sporting events.\u00a0<\/p>\n\n\n\n
\u201cWe\u2019re excited to bring the \u2018Eternals\u2019 partnership to life through these custom-wrapped Lexus vehicles,\u201d said Vinay Shahani, Lexus vice president of marketing. \u201cJust as each Eternals character has a distinct style and set of capabilities, so does each character-themed Lexus.\u201d<\/p>\n\n\n\n
So, who gets the Lexus ES or RX? Hmmmmm?<\/p>\n","protected":false},"excerpt":{"rendered":"
Look for Lexus vehicles in Marvel Studio\u2019s newest film, \u201cThe Eternals.\u201d But what does Lexus get from from it? TheDetroitBureau.com has the answer.<\/p>\n","protected":false},"author":13752,"featured_media":210400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5,1608],"tags":[3133,3138,3135,1576,3136,3137,3132,3140,3139,3134],"make":[75],"post-state":[],"category_old":[],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/210402"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/13752"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=210402"}],"version-history":[{"count":6,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/210402\/revisions"}],"predecessor-version":[{"id":210415,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/210402\/revisions\/210415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/210400"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=210402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=210402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=210402"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=210402"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=210402"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=210402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}