{"id":224163,"date":"2022-05-04T12:13:44","date_gmt":"2022-05-04T16:13:44","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=224163"},"modified":"2022-05-04T12:13:51","modified_gmt":"2022-05-04T16:13:51","slug":"ford-sales-down-10-5-in-april-despite-strong-ev-results","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2022\/05\/ford-sales-down-10-5-in-april-despite-strong-ev-results\/","title":{"rendered":"Ford Sales Down 10.5% in April, Despite Strong EV Results"},"content":{"rendered":"\n

Ford Motor Co.\u2019s sales of new vehicles dropped 10.5% in April, but the automaker managed to gain market share as it succeeded in boosting deliveries to its dealers across the U.S. as rivals reported bigger declines in deliveries.<\/p>\n\n\n\n

\"2022
Sales of the Mustang Mach-E enjoyed its best monthly sales result since its launch.<\/figcaption><\/figure><\/div>\n\n\n\n

\u201cWhile industry semiconductor chip shortages persist, improved inventory flow in April delivered a significant share gain of 1 percentage point over a year ago with Ford outperforming the industry,\u201d said Andrew Frick, vice president of sales and distribution.<\/p>\n\n\n\n

\u201cInventory flow bolstered stronger F-Series, Mustang Mach-E, E-Transit and record April Ford brand SUV sales. We are now shipping all models of the electric F-150 Lightning.\u201d<\/p>\n\n\n\n

EVs do well<\/h2>\n\n\n\n

Ford reported sales of battery-electric vehicles increased 139% compared with last year on the strength of Mustang Mach-E<\/a><\/u><\/strong> and E-Transit sales, while the first shipments of the all-new F-150 Lightning<\/a><\/u><\/strong> are underway. E-Transit sales increased 62.3% over March, while Mustang Mach-E had its best monthly sales performance since it was launched, with sales up 95% versus last year.<\/p>\n\n\n\n

Ford\u2019s April sales outperformed the industry with total share of 13.8%, while filling retail orders at record rates representing 50% of April\u2019s retail sales. Meanwhile sales of electrified vehicles, including hybrids, increased by 50.2% compared with the year-ago period, accounting for 9.4% of the automaker\u2019s total sales last month.<\/p>\n\n\n\n

\"2022
Ford’s E-Transit sales were up 62.3% compared to March sales.<\/figcaption><\/figure><\/div>\n\n\n\n

Ford\u2019s sales of sport-utility vehicles also increased over year-ago levels by 2.7%.<\/p>\n\n\n\n

The automaker also reported sales of its all-important F-Series increased 14.7% over March, while one of Ford\u2019s hottest new products, the Maverick, increased sales by 9.7 percent<\/a><\/u><\/strong>. The small pickup delivered its best sales performance since its launch with 9,537 pickups sold. Maverick is Ford\u2019s top hybrid sales performer with 48.2% of Maverick sales being hybrids.<\/p>\n\n\n\n

However, when compared to this time last year, sales of the F-Series were down 22.3% and are down 29% through the first four months of 2022.<\/p>\n\n\n\n

Living down to expectations<\/h2>\n\n\n\n

Observing April sales reports, Cox Automotive senior economist Charlie Chesbrough, noted. \u201cWe expected a 20% year-over-year decline in new-vehicle sales, placing the SAAR at 14.3 million. And that’s just about what we got.\u201d<\/p>\n\n\n\n

He added the significant year-over-year sales decline is perhaps more a reflection of last year\u2019s sales strength than a dramatic drop-off in demand in the spring of 2022. <\/p>\n\n\n\n

In fact, new-vehicle sales in April might well be considered relatively normal if one considers the past year \u201ca new normal\u201d for the industry. Since June 2021, monthly new-vehicle sales volumes have averaged 1.14 million units, roughly the April result and essentially what is normal now. <\/p>\n","protected":false},"excerpt":{"rendered":"

Sales of electric vehicles help Ford gain market share in April, automaker reported. However, the company\u2019s overall sales declined 10.5% last month. Find out what segments outperformed the market at TheDetroitBureau.com.<\/p>\n","protected":false},"author":20009,"featured_media":155522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[1347,7,8,5],"tags":[363,4711,5918,364,2276],"make":[],"post-state":[],"category_old":[],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/224163"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/20009"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=224163"}],"version-history":[{"count":2,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/224163\/revisions"}],"predecessor-version":[{"id":224172,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/224163\/revisions\/224172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/155522"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=224163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=224163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=224163"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=224163"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=224163"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=224163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}