{"id":225880,"date":"2022-06-01T14:28:39","date_gmt":"2022-06-01T18:28:39","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=225880"},"modified":"2022-06-01T14:28:47","modified_gmt":"2022-06-01T18:28:47","slug":"buick-moving-to-all-electric-portfolio-by-2030","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2022\/06\/buick-moving-to-all-electric-portfolio-by-2030\/","title":{"rendered":"Buick Moving to All-Electric Portfolio by 2030"},"content":{"rendered":"\n
\"Buick
The Buick Wildcat EV concept’s nose will be a cornerstone of future design language for the brand.<\/figcaption><\/figure><\/div>\n\n\n\n

Buick, using sleek new concept vehicle to illustrate the direction of its future design, says by the end of the decade it plans to become an all-electric brand in both the United States and China, its largest global market by far.<\/p>\n\n\n\n

Duncan Aldred, global vice president of Buick GMC, said during reveal of the Buick Wildcat concept vehicle, Buick is embarking on a transformation that will not only electrify its line-up but also include new badge and brand identity. In addition, Buick\u2019s future EV products will carry the Electra name to draw inspiration from the nameplate\u2019s long and storied history.<\/p>\n\n\n\n

\u201cThe Buick brand is committed to an all-electric future by the end of this decade,\u201d said Aldred. \u201cBuick\u2019s new logo, use of the Electra naming series and a new design look for our future products will transform the brand.\u201d<\/p>\n\n\n\n

\"2023
The new Buick badge leverages the iconic tri-shield, while driving the brand toward an electric future.<\/figcaption><\/figure><\/div>\n\n\n\n

The new badge, which is the first significant change to the emblem since 1990, will be body-mounted onto the front fascia of Buick products in the U.S. starting next year. No longer a circular logo, the badge incorporates a sleek, horizontally aligned layout that builds upon Buick\u2019s recognizable tri-shield. The change started today in China.<\/p>\n\n\n\n

The redesigned columns of the tri-shield, which have roots in company founder David Dunbar Buick\u2019s ancestral heraldry, incorporate fluid movements that will be found in future vehicle design, according to Buick designers.<\/p>\n\n\n\n

New design language in the pipeline<\/h2>\n\n\n\n

The Buick Wildcat EV concept illustrates the new global brand design language that will be apparent in the brand\u2019s production vehicles starting next year.<\/p>\n\n\n\n

\u201cOur forthcoming products will adopt a new design language that emphasizes a sleek, dynamic and forward-looking appearance,\u201d said Sharon Gauci, executive director, Global Buick and GMC Design. <\/p>\n\n\n\n

\"Buick<\/figure><\/div>\n\n\n\n

\u201cOur exteriors will incorporate fluid movements that contrast with tension to convey motion. Interiors will balance modern design, new technologies and attention to detail to evoke warmth and a rich sensory experience.\u201d <\/p>\n\n\n\n

In addition to the new badge, Buick\u2019s revamped brand identity will also include new typography, an updated color palette and a new marketing approach, which will start appearing on Buick\u2019s physical and digital properties over the next 12 to 16 months.<\/p>\n\n\n\n

Plans for the transformation will also include a more seamless connectivity experience, as new retail Buick vehicles in the U.S. will include three years of OnStar and Connected Services Premium Plan. Services such as remote key fob, Wi-Fi data and OnStar safety services will be included as standard equipment on the vehicle and included in the Manufacturer\u2019s Suggested Retail Price starting this month.<\/p>\n\n\n\n

Molly Peck, vice president of marketing for Buick and GMC, said Buick products continue to perform well in the U.S. and globally. Last year was Buick\u2019s best sales year ever for its current portfolio, with U.S. retail sales up 7.6 percent. This portfolio helps attract a significant number of new customers to the brand, with nearly 73% of sales coming from customers that are new to Buick.<\/p>\n","protected":false},"excerpt":{"rendered":"

Buick plans to roll its entire portfolio over to battery-electric models by the start of the next decade in the U.S. It will also incorporate a consistent design language into its future vehicles that borrows from the Buick Wildcat EV concept just revealed. Find out more at TheDetroitBureua.com.<\/p>\n","protected":false},"author":20009,"featured_media":225883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5,1608,10,2648,1347,9],"tags":[6313,869,6314,6315,348],"make":[],"post-state":[],"category_old":[],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/225880"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/20009"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=225880"}],"version-history":[{"count":2,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/225880\/revisions"}],"predecessor-version":[{"id":225887,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/225880\/revisions\/225887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/225883"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=225880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=225880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=225880"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=225880"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=225880"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=225880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}