The Limited Elite Edition includes a bejeweled gear selector knob.<\/figcaption><\/figure><\/div>\n\n\n\nUpscale is becoming the standard<\/h2>\n\n\n\n
Ram was one of the first brands to move into the luxury end of the truck market with the Laramie, which it touted as a top-of-the-line vehicle.<\/p>\n\n\n\n
Ford also was early in the luxury pickup segment with its King Ranch and the bar keeps getting moved upward as General Motors and Ford added more features and more leather in the plush cabins. Prices for luxury pickups also kept moving and filtered downward into the rest of the pickup truck line, allowing manufacturers to raise prices across the board.<\/p>\n\n\n\n
Meanwhile, trucks with price tags of more than $50,000 \u2014 once an unheard of figure \u2014 have become commonplace as manufacturers added pricey features in a bid to lure affluent customers. With the additional options, trucks shifted from work vehicles to do-it-all family vehicles.<\/p>\n\n\n\n
In addition, Ford now offers a line of Platinum pickups, while the Denali subbrand at GMC continues to grow in price and volume.<\/p>\n\n\n\n
Ram now seems eager to challenge its rivals.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ram is gearing up for the truck wars in 2023 with its most luxurious trim level yet. An early leader in the segment is now looking to lead again. Find out more at TheDetroitBureau.com.<\/p>\n","protected":false},"author":20009,"featured_media":231405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[3185,7,8,5,1608,2648,1347,9],"tags":[7701,7703,7702,7705,7704],"make":[],"post-state":[],"category_old":[],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/231391"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/20009"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=231391"}],"version-history":[{"count":4,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/231391\/revisions"}],"predecessor-version":[{"id":231536,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/231391\/revisions\/231536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/231405"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=231391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=231391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=231391"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=231391"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=231391"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=231391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}