{"id":231391,"date":"2022-09-07T16:41:00","date_gmt":"2022-09-07T20:41:00","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=231391"},"modified":"2022-09-11T19:18:13","modified_gmt":"2022-09-11T23:18:13","slug":"ram-gearing-up-for-2023-truck-wars-with-new-luxury-model","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2022\/09\/ram-gearing-up-for-2023-truck-wars-with-new-luxury-model\/","title":{"rendered":"Ram Gearing Up for 2023 Truck Wars with New Luxury Model"},"content":{"rendered":"\n

The battle for supremacy in the pickup truck segment, one of the most lucrative in the automotive business, continues to rage unabated.<\/p>\n\n\n\n

\"2023
Ram is looking to ensure it can compete at the highest levels of luxury in the pickup segment with the 2023 1500 Limited Elite Edition.<\/figcaption><\/figure><\/div>\n\n\n\n

In a sign of the continuing effort to gain an edge over rivals from Ford and General Motors, Ram just introduced the latest model to the brand\u2019s pickup truck with the addition of the 2023 Ram 1500 Limited Elite Edition.<\/p>\n\n\n\n

The 2023 Limited Elite Edition will become the benchmark for luxury pickup, according to executives from Stellantis, Ram\u2019s parent company, and will be available in Crew Cab configurations with the 5.7-liter V-8 with eTorque mild-hybrid assist at a manufacturer\u2019s suggested retail price starts at $65,305, plus $1,795 destination.<\/p>\n\n\n\n

Sales begin in October<\/h2>\n\n\n\n

The new 2023 Ram 1500 Limited Elite Edition models go on sale next month. The equipment group, available on 2023 Ram 1500 Limited, offers luxury features only seen in a Ram truck.<\/p>\n\n\n\n

\u201cThe new 2023 Ram 1500 Limited Elite Edition takes the highest quality materials in the industry and elevates the benchmark for interior comfort into rarified air,\u201d said Mike Koval Jr., Ram brand CEO \u2013 Stellantis. <\/p>\n\n\n\n

\"2023
The cockpit of the Limited Elite is filled with leather and wood and plenty of technology.<\/figcaption><\/figure><\/div>\n\n\n\n

\u201cRam 1500 Limited buyers have enjoyed the ultimate combination of capability, luxury and refinement for a decade now and the Limited Elite Edition is the latest example of how Ram delivers the most luxurious pickups in the industry.\u201d

The Elite Edition delivers a unique blend of technology, materials and storage solutions give customers a premium experience while staying true to the hardworking nature of the Ram 1500.<\/p>\n\n\n\n

Ram 1500 Limited Elite models are distinguished externally by a multifunction tailgate, deployable bed step, bed cargo divider and adjustable cargo tie down hooks. The Ram 1500 Limited Elite Edition is layered in real wood, metal and leather. All these elements combine to deliver a level of luxury only seen in a Ram truck, officials proclaim.<\/p>\n\n\n\n

In addition, a jeweled rotary shifter, premium leather bucket seats, suede headliner, a unique instrument cluster theme and a bright pedal kit highlight an interior that already boasts the pinnacle of luxury and refinement.<\/p>\n\n\n\n

\"2023
The Limited Elite Edition includes a bejeweled gear selector knob.<\/figcaption><\/figure><\/div>\n\n\n\n

Upscale is becoming the standard<\/h2>\n\n\n\n

Ram was one of the first brands to move into the luxury end of the truck market with the Laramie, which it touted as a top-of-the-line vehicle.<\/p>\n\n\n\n

Ford also was early in the luxury pickup segment with its King Ranch and the bar keeps getting moved upward as General Motors and Ford added more features and more leather in the plush cabins. Prices for luxury pickups also kept moving and filtered downward into the rest of the pickup truck line, allowing manufacturers to raise prices across the board.<\/p>\n\n\n\n

Meanwhile, trucks with price tags of more than $50,000 \u2014 once an unheard of figure \u2014 have become commonplace as manufacturers added pricey features in a bid to lure affluent customers. With the additional options, trucks shifted from work vehicles to do-it-all family vehicles.<\/p>\n\n\n\n

In addition, Ford now offers a line of Platinum pickups, while the Denali subbrand at GMC continues to grow in price and volume.<\/p>\n\n\n\n

Ram now seems eager to challenge its rivals.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ram is gearing up for the truck wars in 2023 with its most luxurious trim level yet. An early leader in the segment is now looking to lead again. Find out more at TheDetroitBureau.com.<\/p>\n","protected":false},"author":20009,"featured_media":231405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[3185,7,8,5,1608,2648,1347,9],"tags":[7701,7703,7702,7705,7704],"make":[],"post-state":[],"category_old":[],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/231391"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/20009"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=231391"}],"version-history":[{"count":4,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/231391\/revisions"}],"predecessor-version":[{"id":231536,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/231391\/revisions\/231536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/231405"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=231391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=231391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=231391"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=231391"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=231391"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=231391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}