{"id":33355,"date":"2010-12-02T13:00:58","date_gmt":"2010-12-02T18:00:58","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=33355"},"modified":"2010-12-02T11:56:24","modified_gmt":"2010-12-02T16:56:24","slug":"reuter-named-nissans-vp-of-corporate-communications","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2010\/12\/reuter-named-nissans-vp-of-corporate-communications\/","title":{"rendered":"Reuter Named Nissan\u2019s VP Of Corporate Communications"},"content":{"rendered":"
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New Nissan Americas PR Veep David Reuter.<\/figcaption><\/figure>\n

After shaking up its global PR line-up, Nissan is now realigning communications activities in the U.S., with 39-year-old David Reuter being named the new vice president of communications.<\/p>\n

Reuter, who joined the Japanese maker earlier this year, will manage a PR network extending from the frozen Canadian North to the Argentine tip of South America.<\/p>\n

\u201cWe are pleased to welcome David Reuter to his new role leading the Communications function across Nissan Americas,\u201d said Carlos Tavares, chairman, Nissan Americas. \u201cAs Nissan continues to grow throughout the Americas David will play a critical role in strengthening our Communications capabilities and implementing an improved level of process, alignment and capability across the region.\u201d<\/p>\n

The appointment of Reuter follows news, earlier this autumn, that Simon Sproule would be returning to Nissan as its global communications chief, and taking on significant marketing duties, as well.\u00a0 Sproule had briefly left Nissan\u2019s Japanese headquarters for a stint with Microsoft.\u00a0 He made a quick return to the auto industry, handling communications duties for the Renault-Nissan alliance, before regaining his post in Japan.<\/p>\n

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Free Subscription! Click Here!<\/figcaption><\/figure>\n

Reuter, who will report to Sproule, has also had extensive overseas experience.\u00a0 After beginning his career, in Detroit, as a PR agency representative for Michelin, he joined Ford, in 1994.\u00a0 With the U.S. maker, Reuter served assignments in both Tokyo and in Cologne, Germany.<\/p>\n

The Detroit native made a move to Bentley, in 2006, initially as a general manager for corporate communications.\u00a0 Reuter was named head of Bentley\u2019s communications, in the Americas, in 2008, following the British marque\u2019s move to relocate U.S. headquarters to Boston.<\/p>\n

\u201cI\u2019m truly pleased to lead the Communications function across Nissan Americas,\u201d said Reuter.\u00a0 \u201cThe Nissan and Infiniti brands are each at pivotal moments in their history and it will be a great challenge to integrate our communications across such a culturally diverse and geographical large region.\u201d<\/p>\n

Since joining Nissan, Reuter and his family have relocated to Nashville, where the maker moved its own U.S. headquarters several years ago.<\/p>\n

Reuter\u2019s promotion comes at an opportune time, but nonetheless one with some serious challenges.\u00a0 Nissan has scored a significant turnaround since it entered into an alliance with French-based Renault, 11 years ago.\u00a0 It has been gaining ground at a pace well above the industry average, this past year, in November alone reporting a 45% sales jump in the U.S. market.<\/p>\n

But despite growing sales and generally positive reviews for its newest products, Nissan has suffered a bit of a visibility issue, according to both industry analysts and senior company executives.\u00a0 That reflects several years of internal turmoil within the company\u2019s marketing and communications operations, both in Japan and in the Americas.<\/p>\n

The appointments of Sproule and, now, Reuter, are aimed at addressing the PR side of that problem.\u00a0 Nissan, meanwhile, is working on a broad rethinking of its marketing efforts, Tavares recently stressing the need to have a clear corporate message that relates what the brand stands for.<\/p>\n

Much of that effort is being rolled out in connection with the launch of the new Nissan Leaf, the first high-volume battery-electric vehicle.\u00a0 Based on initial orders, the strategy appears to be gaining traction.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nissan continues to realign its PR operations, appointing industry veteran David Reuter the new head of communications for Nissan Americas.<\/p>\n","protected":false},"author":2,"featured_media":33356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/33355"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=33355"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/33355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/33356"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=33355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=33355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=33355"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=33355"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=33355"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=33355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}