{"id":33862,"date":"2010-12-14T08:29:42","date_gmt":"2010-12-14T13:29:42","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=33862"},"modified":"2010-12-14T00:36:38","modified_gmt":"2010-12-14T05:36:38","slug":"just-say-yo-to-battery-power","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2010\/12\/just-say-yo-to-battery-power\/","title":{"rendered":"Just Say \u201cYo\u201d To Battery Power"},"content":{"rendered":"<figure id=\"attachment_33863\" aria-describedby=\"caption-attachment-33863\" style=\"width: 300px\" class=\"wp-caption alignright\"><a rel=\"attachment wp-att-33863\" href=\"\/2010\/12\/just-say-%e2%80%9cyo%e2%80%9d-to-battery-power\/prokhorov-with-yo-prototypes\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-33863\" title=\"Prokhorov with Yo prototypes\" src=\"\/wp-content\/uploads\/2010\/12\/Prokhorov-with-Yo-prototypes-300x177.jpg\" alt=\"\" width=\"300\" height=\"177\" srcset=\"https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2010\/12\/Prokhorov-with-Yo-prototypes-300x177.jpg 300w, https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2010\/12\/Prokhorov-with-Yo-prototypes-400x237.jpg 400w, https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2010\/12\/Prokhorov-with-Yo-prototypes-398x235.jpg 398w, https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2010\/12\/Prokhorov-with-Yo-prototypes.jpg 624w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-33863\" class=\"wp-caption-text\">Russian mega-billionaire Mikhail Prokhorov with the Yo plug-in hybrid prototypes.<\/figcaption><\/figure>\n<p>The Moscow billionaire made his fortune, following the collapse of the Soviet Union, by getting into both banking and metals.\u00a0 He\u2019s since expanded his horizons, starting ventures in insurance, nanotech and professional sports, among other things.\u00a0 Now the 6-foot-eight Prokhorov is ready to enter the automotive world.<\/p>\n<p>Ranked the second-richest man in Russia, and 39<sup>th<\/sup> worldwide, with a fortune estimated at more than $18 billion, Prokhorov has started up a new company to produce what he calls \u201csocially important products\u201d \u2013 in particular, a new line of plug-in hybrids to be collectively known as the \u201cYo\u201d brand.<\/p>\n<p>At a Moscow preview, Prokhorov unveiled three prototypes, a sporty coupe, a sedan and a small truck.\u00a0 They\u2019re expected to come in at about $10,000 each, or barely a quarter of what General Motors is charging \u2013 before federal tax credits \u2013 for its own Chevrolet Volt plug-in.<\/p>\n<p>The new company, the entrepreneur said, hopes to \u201covercome existing stereotypes . . . that Russia cannot make normal cars.\u201d\u00a0 Prokhorov underscored that by pointing out that his country was the first to put a man into space.<\/p>\n<p>Though specific details of the Yo car technology weren\u2019t released, Prokhorov says he intends to invest about $150 million of his own money into the project.\u00a0 That, incidentally, matches the money he put up to buy the New Jersey Nets, the NBA basketball team he owns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>He&#8217;s one of the richest men in the world, owning a vast empire that ranges from Russian metals to the N.J. Nets NBA team. Now oligarch Mikhail Prokhorov is launching his own car company, Yo!, which will produce three low-cost plug-in hybrids.<\/p>\n","protected":false},"author":2,"featured_media":33863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/33862"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=33862"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/33862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/33863"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=33862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=33862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=33862"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=33862"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=33862"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=33862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}