{"id":75293,"date":"2014-04-22T10:21:40","date_gmt":"2014-04-22T14:21:40","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=75293"},"modified":"2014-04-22T10:21:40","modified_gmt":"2014-04-22T14:21:40","slug":"ev-buyers-tend-to-be-younger-more-affluent-than-hybrid-owners","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2014\/04\/ev-buyers-tend-to-be-younger-more-affluent-than-hybrid-owners\/","title":{"rendered":"EV Buyers Tend to Be Younger, More Affluent Than Hybrid Owners"},"content":{"rendered":"
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The high cost of the Tesla Model S has raised the average income for all EV buyers.<\/figcaption><\/figure>\n

Motorists who purchase battery-electric vehicles tend to be younger and more affluent than drivers who buy more conventional hybrid vehicles, according to a new study.<\/p>\n

That\u2019s in line with other studies that have found the Tesla Model S has become one of the most popular products among motorists in the nation\u2019s wealthiest zip codes.<\/p>\n

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Data Check!<\/figcaption><\/figure>\n

\u201cAt first glance, one would imagine that consumers purchasing either a hybrid or electric vehicle would be nearly identical; both are environmentally conscious, are of similar ages and have higher income levels,\u201d said Melinda Zabritski, senior director for Experian Automotive. But the data tracking firm found surprising differences.<\/p>\n

More than half of the motorists purchasing pure battery-electric vehicles, or BEVs, were between the ages of 36 and 55, according to Experian\u2019s research, with only a quarter of the group 56 or older. But nearly half of those who bought a hybrid are in the older group.<\/p>\n

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Owners of hybrids, like this Toyota Prius C, tend to be a little older and less affluent than EV buyers.<\/figcaption><\/figure>\n

Meanwhile, 21% of the EV owners had an average household income of $175,000 or more, compared to just 12% of the hybrid owners.<\/p>\n

\u201cOne possible reason for the disparity could be the growing popularity of the higher-end luxury electric models available,\u201d suggested Zabritski.<\/p>\n

(VW investing $27 billion in battery technology. <\/em>Click Here<\/span><\/a> for more.)<\/em><\/strong><\/p>\n

That\u2019s in line with data compiled late last year by data tracking firm Edmunds, which found that the Tesla Model S had become the most frequently registered new car in eight of the nation\u2019s top 25 wealthiest neighborhoods tracked by zip code. That included Atherton, California, zip code 94027, where the average home goes for $6.7 million, and where the Tesla Model S was commanding a 15% share of new vehicle registrations.\u00a0 In nearby Los Altos Hills, it was 11%.<\/p>\n

The Experian study also found that motorists purchasing an EV had a higher average credit score of 749, compared to 741 for hybrid owners. Those both rank towards the \u201cExcellent\u201d category, however, according to financial industry average.<\/p>\n

Not surprisingly, the typical monthly payment for an electric vehicle was, at $549, about $82 more than what the typical hybrid owner was paying \u2013 at $467 a month. That number reflects not only the generally higher price of battery-electric vehicles overall but appears to be skewed by the price tag of the Tesla battery sedan, the nation\u2019s second best-selling electric vehicle, which can run as high as $110,000.<\/p>\n

(Bentley shows off plug-in hybrid concept. <\/em>Click Here<\/span><\/a> to check it out.)<\/em><\/strong><\/p>\n

Among the other findings of the study:<\/p>\n