{"id":80951,"date":"2014-08-27T14:54:09","date_gmt":"2014-08-27T18:54:09","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=80951"},"modified":"2014-08-27T11:25:05","modified_gmt":"2014-08-27T15:25:05","slug":"volvo-planning-at-least-9-new-models","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2014\/08\/volvo-planning-at-least-9-new-models\/","title":{"rendered":"Volvo Planning at Least 9 New Models"},"content":{"rendered":"
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The new 2016 XC90 is the lead-off for a broad product assault planned by Volvo through 2019.<\/figcaption><\/figure>\n

It\u2019s been 13 years since Volvo last updated its big XC90 SUV, an interminable wait in an industry where customers are demanding faster and faster product updates.<\/p>\n

The maker this week finally rolled out a new version of the XC90, which will reach showrooms around the world next April. The big ute is the first all-new model developed under the ownership of Zhejiang Geely Holdings, the Chinese carmaker that purchased Volvo from Ford Motor Co. in 2010 \u2013 but it won\u2019t be the last.<\/p>\n

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An Ideal Auto News Source!<\/figcaption><\/figure>\n

Volvo is planning to introduce at least nine all-new models between now and 2019, company officials announced during interviews that followed this week\u2019s preview of the XC90. The focus will be on the XC family of utility vehicles, more traditional wagons, and sedans, those officials stressed. But they also hinted that more products, targeting specialty niches, could follow.<\/p>\n

The new models will be critical if Volvo hopes to even come close to its ambitious sales goals. The Swedish maker saw demand collapse in its final years as a Ford subsidiary, and only began to recover in the last several years. Demand peaked at 458,000 in 2007, and rebounded to 428,000 in 2013. The maker is currently tracking about 10% ahead of that figure this year. But by 2020, it is aiming to sell a full 800,000 vehicles worldwide.<\/p>\n

Volvo and parent Geely are investing $11 billion in that mission. And while it has spent a sizable sum on two new factories in China, the bulk of that cash is going into the development of both new powertrains and the vehicles that will use them.<\/p>\n

(<\/em>Click Here<\/a><\/span> for more on Volvo\u2019s radical new powertrain strategy, which will focus on 3- and 4-cylinder engines and a pair of plug-in hybrids.)<\/em><\/strong><\/p>\n

The XC90 will be the biggest model in the future Volvo family. There are no plans for any direct challenger to the likes of the Mercedes-Benz S-Class or BMW 7-Series, stressed CEO Hakan Samuelsson, though there will be a new S90, as well.<\/p>\n

Both the XC90 and S90, as well as XC60 and S60 models, and a new V50, will be based off the all-new SPA \u201carchitecture,\u201d a highly flexible vehicle platform that was developed by Volvo since spinning off from Ford.<\/p>\n

(<\/strong><\/em>Click Here<\/a><\/span>\u00a0for details on Toyota’s $32.5 million expansion of it Michigan-based technical center.)<\/em><\/strong><\/p>\n

The maker is also developing a smaller architecture, dubbed CMA, for future products like the next 40-series family. This platform is being jointly developed by Volvo and Geely, and is the most ambitious joint effort since the Chinese maker purchased Volvo. But Swedish officials repeatedly stressed that any products they jointly develop will be limited to the small C-segment made up of vehicles such as Volvo\u2019s C40 coupe.<\/p>\n

That said, the Swedish maker\u2019s current product program actually does not include any coupes or convertibles. The decision has been made to focus on vehicles aimed at high-volume segments, such as XC90 and smaller XC70, explained product strategy chief Lex Kerssemakers.<\/p>\n

\u201cWe have to focus the brand on cars\u2026that cover the main segments that represent 60% to 80% of all luxury sales,\u201d he explained, adding that even with the support of Geely, \u201cThere is a limit. You have to pick and choose.”<\/p>\n

That\u2019s not to say that coupes, cabriolets and other niche products won\u2019t follow. Kerssemakers and other officials noted that Volvo\u2019s two new architectures will have the flexibility to serve as foundations for all sorts of niche vehicles, and Volvo will reevaluate its opportunities as the core of its line-up falls into place.<\/p>\n

(To see why\u00a0the Ram diesel and the Toyota Highlander hybrid were lauded Consumers Reports, <\/em>Click Here<\/a><\/span>.)<\/em><\/strong><\/p>\n

The product blitz will come in two phases. The larger of Volvo\u2019s new models will roll out first, using the new SPA architecture. The CMA platform, however, is still a work in progress, and \u201cWe will roll this out in about four years,\u201d noted Volvo Cars President and CEO Hakan Samuelsson.<\/p>\n

So there is time to reconsider what it needs as the decade rolls on. And that very well could depend on the public response to the new XC90, said IHS analyst Ian Fletcher.<\/p>\n

\u201cIt remains to be seen whether consumers respond to the brand\u2019s new direction,\u201d he wrote in a report on the new ute\u2019s launch. \u201cIf it is successful, it could bode well for its further new launches in the future.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Volvo not only rolled out the new version of its XC90, which will hit showrooms next Spring, it also announced it plans to introduce nine new models between now and 2019. Most of the focus will be on the sport-utes, traditional wagons and sedans, but a few surprises could be sprinkled among the intros. For more, go to TheDetroitBureau.com.<\/p>\n","protected":false},"author":2,"featured_media":80952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/80951"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=80951"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/80951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/80952"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=80951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=80951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=80951"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=80951"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=80951"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=80951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}