{"id":91590,"date":"2015-03-30T12:28:16","date_gmt":"2015-03-30T16:28:16","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=91590"},"modified":"2015-03-30T12:28:18","modified_gmt":"2015-03-30T16:28:18","slug":"toyota-and-lexus-to-introduce-low-cost-auto-braking-system","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2015\/03\/toyota-and-lexus-to-introduce-low-cost-auto-braking-system\/","title":{"rendered":"Toyota and Lexus to Introduce Low-Cost Auto-Braking System"},"content":{"rendered":"<figure id=\"attachment_91596\" aria-describedby=\"caption-attachment-91596\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"\/2015\/03\/toyota-and-lexus-to-introduce-low-cost-auto-braking-system\/toyota-safety-sense-table\/\" rel=\"attachment wp-att-91596\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-91596\" title=\"Toyota Safety Sense Table\" src=\"\/wp-content\/uploads\/2015\/03\/Toyota-Safety-Sense-Table-300x231.jpg\" alt=\"\" width=\"300\" height=\"231\" \/><\/a><figcaption id=\"caption-attachment-91596\" class=\"wp-caption-text\">Toyota Safety Sense is designed to support the driver\u2019s awareness, decision making and vehicle operation over a wide range of speeds.<\/figcaption><\/figure>\n<p>Toyota has two big SUV debuts planned for this week\u2019s New York International Auto Show \u2013 but some folks may be more focused on the Japanese maker\u2019s big safety news.<\/p>\n<p>When the next-generation Toyota RAV4 Hybrid and Lexus RX models come to market later this year, they will offer new, low-cost automated braking packages that, the maker hopes, will bring this technology within reach of a mass audience.<\/p>\n<figure id=\"attachment_43252\" aria-describedby=\"caption-attachment-43252\" style=\"width: 152px\" class=\"wp-caption alignleft\"><a href=\"\/subscribe\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43252\" title=\"Subscribe 29\" src=\"\/wp-content\/uploads\/2011\/10\/Subscribe-29.jpg\" alt=\"\" width=\"152\" height=\"91\" srcset=\"https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2011\/10\/Subscribe-29.jpg 152w, https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2011\/10\/Subscribe-29-150x91.jpg 150w\" sizes=\"(max-width: 152px) 100vw, 152px\" \/><\/a><figcaption id=\"caption-attachment-43252\" class=\"wp-caption-text\">Your Safety News Source!<\/figcaption><\/figure>\n<p>\u201cPushing these systems across our lineup, as quickly as possible, can help protect people in the event of a crash,\u201d said Jim Lentz, president and CEO, Toyota Motor North America. \u201cMore importantly it will help prevent some crashes from ever happening in the first place.\u201d<!--more--><\/p>\n<p>Adrian Lund, director of the Insurance Institute for Highway Safety, has called forward collision warning systems one of the automotive safety biggest breakthroughs in recent years, government data revealing a significant reduction in crashes. The IIHS won\u2019t even give its Top Safety Pick+ rating to vehicles that don\u2019t offer some version of the technology.<\/p>\n<figure id=\"attachment_91598\" aria-describedby=\"caption-attachment-91598\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"\/2015\/03\/toyota-and-lexus-to-introduce-low-cost-auto-braking-system\/toyoya-2015-precollision-system\/\" rel=\"attachment wp-att-91598\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-91598\" title=\"TOYOYA 2015 PRECOLLISION SYSTEM\" src=\"\/wp-content\/uploads\/2015\/03\/TOYOYA-2015-PRECOLLISION-SYSTEM-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" \/><\/a><figcaption id=\"caption-attachment-91598\" class=\"wp-caption-text\">The Pre-Collision System uses a camera and laser radar to detect objects ahead of the vehicle and determines a collision possibility and prompts the driver to brake.<\/figcaption><\/figure>\n<p>The new systems coming on products like the RAV4 and RX will run anywhere from $300 to $500 on Toyota vehicles, and from $500 to $635 on Lexus models.<\/p>\n<p>Toyota Plans to offer two different packages. The basic one, dubbed Toyota Safety Sense C, will include three basic technologies:<\/p>\n<ul>\n<li>Pre-collision System, or PCS. Using a camera and laser radar, it can detect a potential frontal collision, initially alerting the driver. If no action is taken, it can apply the brakes to either prevent, or at least reduce the severity of, a crash;<\/li>\n<li>Lane Departure Alert, or LDA, uses a camera to detect when a vehicle starts to drift out of its lane, sounding an alert to get the driver to regain control;<\/li>\n<li>Automatic High Beam, or AHB, also uses a camera, in this case to detect oncoming vehicles and the taillights of vehicles ahead, automatically switching the high beams on and off.<\/li>\n<\/ul>\n<p>The Toyota Safety Sense P package adds several more features, including Pedestrian Pre-Collision capabilities. As with the basic PCS system, it can spot pedestrians who might be in the vehicle\u2019s path, sounding an alert or, if necessary, applying the brakes automatically.<\/p>\n<figure id=\"attachment_91597\" aria-describedby=\"caption-attachment-91597\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"\/2015\/03\/toyota-and-lexus-to-introduce-low-cost-auto-braking-system\/toyoya-2015-automatic-high-beam\/\" rel=\"attachment wp-att-91597\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-91597\" title=\"TOYOYA 2015 AUTOMATIC HIGH BEAM\" src=\"\/wp-content\/uploads\/2015\/03\/TOYOYA-2015-AUTOMATIC-HIGH-BEAM-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" \/><\/a><figcaption id=\"caption-attachment-91597\" class=\"wp-caption-text\">Automatic High Beam helps enhance forward visibility during nighttime driving using a camera to detect the headlights of vehicles ahead.<\/figcaption><\/figure>\n<p>The more expensive package also gets Dynamic Radar Cruise Control. This system relies on a camera and millimeter-wave radar to track traffic ahead. Unlike conventional cruise control, it will automatically adjust the vehicle\u2019s speed to maintain pace with traffic flow while keeping a safe distance from vehicles ahead.<\/p>\n<p>To put Toyota\u2019s pricing strategy into perspective, what is generally known as Active Cruise Control routinely adds another $1,000 or more to a vehicle\u2019s price tag.<\/p>\n<p><strong><em>(Toyota reveals &#8220;architecture&#8221; for global expansion. For more, <\/em><span style=\"text-decoration: underline;\"><a href=\"\/2015\/03\/toyota-reveals-architecture-for-global-expansion\/\">Click Here<\/a><\/span><em>.)<\/em><\/strong><\/p>\n<p>As for Lexus vehicles like the 2016 RX, the Lexus Safety System + package offers all the features of the more comprehensive Toyota Safety Sense P.<\/p>\n<p>Industry observers suggest that these various technologies will become increasingly common and, much as happened with anti-lock braking systems and electronic stability control, they eventually could become the norm, rather than the exception. Some anticipate federal regulators will eventually require such technologies as pre-collision warning, as a standard feature.<\/p>\n<p><strong><em>(<\/em><span style=\"text-decoration: underline;\"><a href=\"\/2015\/03\/toyota-confirms-plans-for-new-hybrid-version-of-rav4\/\">Click Here<\/a><\/span><em>\u00a0for details about Toyota&#8217;s plans for a RAV4 hybrid.)<\/em><\/strong><\/p>\n<figure id=\"attachment_91599\" aria-describedby=\"caption-attachment-91599\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"\/2015\/03\/toyota-and-lexus-to-introduce-low-cost-auto-braking-system\/toyoya-2015-dynamic-radar-cruise-control\/\" rel=\"attachment wp-att-91599\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-91599\" title=\"TOYOYA 2015 Dynamic radar CRUISE CONTROL\" src=\"\/wp-content\/uploads\/2015\/03\/TOYOYA-2015-Dynamic-radar-CRUISE-CONTROL-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" \/><\/a><figcaption id=\"caption-attachment-91599\" class=\"wp-caption-text\">Radar Cruise Control uses radar to detect vehicles and determine their speed and adjust vehicle speed to help maintain a pre-set distance between vehicles.<\/figcaption><\/figure>\n<p>The good news is that by integrating these various features into a single package, sharing cameras, radar sensors and computer control circuits, costs are falling rapidly, much as is happening with popular consumer electronics technologies.<\/p>\n<p>\u201cAdvanced active safety technologies can have a profound effect on automotive safety,\u201d said Bob Carter, senior vice president of U.S. auto operations. \u201cToyota is proud to expand the availability of these technologies \u2013 and to do so at an excellent value proposition for our customers as well.\u201d<\/p>\n<p><strong><em>(To see more about Lexus debuting the new RX in New York, <\/em><span style=\"text-decoration: underline;\"><a href=\"\/2015\/03\/lexus-confirms-2016-rx-will-debut-in-new-york\/\">Click Here<\/a><\/span><em>.)<\/em><\/strong><\/p>\n<p>The announcement by Toyota could spur competitors to respond with price cuts of their own.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toyota has two big SUV debuts planned for this week\u2019s New York International Auto Show \u2013 but some folks may be more focused on the Japanese maker\u2019s big safety news: Toyota Safety Sense C and Safety Sense P. For details, go to TheDetroitBureau.com.<\/p>\n","protected":false},"author":2,"featured_media":91596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/91590"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=91590"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/91590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/91596"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=91590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=91590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=91590"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=91590"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=91590"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=91590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}