{"id":92676,"date":"2015-04-17T08:47:03","date_gmt":"2015-04-17T12:47:03","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=92676"},"modified":"2015-04-17T08:47:03","modified_gmt":"2015-04-17T12:47:03","slug":"vast-majority-of-car-shoppers-worldwide-now-ready-to-buy-cars-entirely-online","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2015\/04\/vast-majority-of-car-shoppers-worldwide-now-ready-to-buy-cars-entirely-online\/","title":{"rendered":"Vast Majority of Car Shoppers Worldwide Now Ready to Buy Cars Entirely Online"},"content":{"rendered":"
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Chinese car buyers are the most interested in purchasing vehicles entirely online, finds new study.<\/figcaption><\/figure>\n

Eight out of 10 shoppers in key markets around the world now use the Internet to help them choose what vehicle to purchase, and the vast majority would carry that a step forward, according to a new study, completing the car buying process entirely online.<\/p>\n

Nearly half, in fact, wouldn\u2019t even bother going to a showroom for a test drive, telling researchers they\u2019d be happy with a \u201cvirtual test drive.\u201d<\/p>\n

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Your Trusted Online Source!<\/figcaption><\/figure>\n

“The impact of the digital customer is becoming pervasive, disrupting the traditional car-buying experience and the competitive landscape,” said Christina Raab, global managing director for Digital Consumer Services in Accenture’s Automotive practice. “This is clearly supported by the fact that many would consider conducting the entire car-buying process online.”<\/p>\n

The results line up with other recent studies of U.S. buying trends that find a growing number of car shoppers quite happy to skip the showroom. One survey found shoppers predicting they may one day see drones delivering their vehicles to home or office.<\/p>\n

(Drone delivery? Car shoppers look to the future. <\/em>Click Here<\/span><\/a> for more.)<\/em><\/strong><\/p>\n

What\u2019s particularly significant about the Accenture study is that it approached 10,000 motorists not only in the U.S., but also Brazil, China, France, Germany, India, Italy and Japan, all among the world\u2019s largest automotive markets.<\/p>\n

Wherever they went, the researchers found similar trends, starting with the fact that 80% of the drivers surveyed now use some form of digital technology in the research stage, while 62% initiate the car-buying process online, before ever setting foot in a showroom.<\/p>\n

And given the opportunity, 75% said, \u201cif given the opportunity, they would consider making their entire car-buying process online, including financing, price negotiation, back office paperwork and home delivery,\u201d according to Accenture.<\/p>\n

Meanwhile, 63% said they\u2019d be open to buying a car through an online auction.<\/p>\n

(Americans love their car dealers – or they don’t. Surveys give conflicting results. <\/em>Click Here<\/span><\/a>for details.)<\/em><\/strong><\/p>\n

The new Accenture study did find some differences from one country to the next:<\/p>\n