{"id":99992,"date":"2015-10-22T10:13:15","date_gmt":"2015-10-22T14:13:15","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=99992"},"modified":"2015-10-22T00:21:01","modified_gmt":"2015-10-22T04:21:01","slug":"dominos-delivers-with-customized-delivery-car","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2015\/10\/dominos-delivers-with-customized-delivery-car\/","title":{"rendered":"Domino\u2019s Delivers \u2013 With Customized Delivery Car"},"content":{"rendered":"
\"\"<\/a>
The Domino's DXP.<\/figcaption><\/figure>\n

Domino\u2019s wants to stop sending its delivery drivers out on the road in beat-up old cars with tacky signs stuck on the roof.<\/p>\n

Okay, the \u201ccar topper\u201d isn\u2019t going away, but the cars are about to change in a big way, the Ann Arbor, Michigan restaurant chain unveiling a specially designed subcompact pizza wagon it is calling DXP.<\/p>\n

\"\"<\/a>
We Deliver!<\/figcaption><\/figure>\n

Short for \u201cdelivery expert,\u201d it\u2019s a heavily modified version of a Chevrolet Spark minicar that was developed through an online crowdsourcing competition \u2013 with Michigan-based Roush Enterprises doing the customization.<\/p>\n

\u201cThe Chevrolet Spark is the perfect vehicle to bring our pizza delivery to life,\u201d said Russell Weiner, president of Domino\u2019s USA. \u201cNot only will the DXP have a warming oven on board and enough storage capacity to hold 80 pizzas in the rear, but the fuel efficiency is something our franchisees welcome.\u201d<\/p>\n

That may seem like a lot of dough, but Domino\u2019s is the country\u2019s second-largest pizza chain in the country, behind Pizza Hut, with 5,000 stores in the U.S., and 7,100 more overseas. Last year, its drivers clocked 10 million miles racing to American homes, delivering 400 million pizzas along the way. Deliveries account for about two-thirds of its business.<\/p>\n

\"\"<\/a>
The modified Chevy Sparks will be built by Roush, the same company making the Google Cars.<\/figcaption><\/figure>\n

Founded in 1960, Domino\u2019s plans to roll out 100 of the DXP delivery cars over the next three months. They\u2019ll start out as conventional Chevy Spark subcompacts but Roush will make a series of modification that include ripping out all but the driver\u2019s seat and installing a warming oven that can be accessed from the outside.<\/p>\n

If the Roush name is familiar, by the way, that\u2019s because the suburban-Detroit firm is producing the 100 bubble-shaped autonomous vehicles that Google will be testing near its Silicon Valley headquarters.<\/p>\n

(For more on the Google Car project, <\/em>Click Here<\/span><\/a>.)<\/em><\/strong><\/p>\n

Entries into the Domino\u2019s Ultimate Delivery Vehicle competition brought in a variety of ideas, some wacky, some ready to roll. There\u2019ll be hubcaps adorned with the familiar domino-shaped logo, and even a \u201cpuddle\u201d light to project that logo on the ground alongside the DXP when it\u2019s parked.<\/p>\n

The vehicles also will come with GPS to ensure driver\u2019s don\u2019t get lost along the way.<\/p>\n

The 100 cars Domino\u2019s has ordered will go into operation in 25 U.S. markets. They\u2019ll account for a relatively small number of the company\u2019s total delivery fleet and Domino\u2019s isn\u2019t saying, yet, whether it hopes to have the franchisees operating a majority of its stores buy their own DXP delivery cars.<\/p>\n

The program \u201cdemonstrates our vehicles can deliver \u2013 in a literal sense in this case,\u201d said Ed Peper, head of General Motors Fleet Sales, \u201cto fleets across America.\u201d<\/p>\n

(Will you even recognize the cars to come in the near future? <\/em>Click Here<\/span><\/a> for more.)<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Domino\u2019s wants to stop sending its delivery drivers out on the road in beat-up old cars with tacky signs stuck on the roof. It’s working with Chevy and Roush – the customizer building the Google Cars – to create a unique pizza delivery car called the DXP. TheDetroitBureau.com has this saucy story.<\/p>\n","protected":false},"author":2,"featured_media":99990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/99992"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=99992"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/99992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/99990"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=99992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=99992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=99992"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=99992"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=99992"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=99992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}