Furia Suggests Toyota’s Future Design Direction

Toyota is hinting at its future design direction for small cars with its Corolla Furia Concept, unveiled at the Detroit auto show.

Toyota calls the concept a styling study that builds on brand’s priority to develop “more dramatic, expressively designed vehicles.” The concept will be on Toyota’s stand at the North American International Auto Show.

“The Corolla Furia Concept is an early indicator of where our compact car design may lead in the future,” said Bill Fay, group vice president and general manager of the Toyota Division. “It blends a heightened emphasis on dramatic design and modern elements of high technology to generate curb appeal that will surprise a lot of people.”

Toyota calls the theme of the new design language “Iconic Dynamism.”

The concept fits with calls by Akio Toyoda, company president and great-grandson of the founder, who has said he wants the company’s cars to be designed with more passion.

The Furia design features a swept-back windshield, with a sloped roofline and pronounced fender flares, meant to communicate a sense of motion even when the car is stationary. The aggressively styled front fascia, with a blacked-out grille treatment, highlights a pair of sculpted front LED headlamps that combine with the rear composite LED taillight assemblies to add a sense of advanced technology to the Furia’s exterior. Carbon fiber accents adorn the Corolla Furia Concept’s wheel wells, rocker panels, and rear valance, which includes ornate metal exhaust outlet surrounds to add a sense of modern athleticism.

Carbon fiber and LED headlamps might be a bit much for a budget-priced compact such as the Corolla, but they make a statement on a concept like the Furia.

Click here to read more about the Furia from when it Toyota first teased the concept last month. /2012/12/toyota-furia-concept-could-be-new-corolla/

The Furia concept is just shy of 182 inches long, 71 inches wide, 56 inches high and rides on a 106.3-inch wheelbase. The concept rides on big 19-inch alloy wheels.

Furia Concept Suggests Toyota’s Future Design Direction

Could Detroit auto show concept provide a glimpse of next Corolla?

Toyota is hinting at its future design direction for small cars with its Corolla Furia Concept, unveiled at the Detroit auto show.

Toyota calls the concept a styling study that builds on brand’s priority to develop “more dramatic, expressively designed vehicles.” The concept will be on Toyota’s stand at the North American International Auto Show.

“The Corolla Furia Concept is an early indicator of where our compact car design may lead in the future,” said Bill Fay, group vice president and general manager of the Toyota Division. “It blends a heightened emphasis on dramatic design and modern elements of high technology to generate curb appeal that will surprise a lot of people.”  

Toyota calls the theme of the new design language “Iconic Dynamism.”

The concept fits with calls by Akio Toyoda, company president and great-grandson of the founder, who has said he wants the company’s cars to be designed with more passion.

The Furia design features a swept-back windshield, with a sloped roofline and pronounced fender flares, meant to communicate a sense of motion even when the car is stationary. The aggressively styled front fascia, with a blacked-out grille treatment, highlights a pair of sculpted front LED headlamps that combine with the rear composite LED taillight assemblies to add a sense of advanced technology to the Furia’s exterior. Carbon fiber accents adorn the Corolla Furia Concept’s wheel wells, rocker panels, and rear valance, which includes ornate metal exhaust outlet surrounds to add a sense of modern athleticism.

Carbon fiber and LED headlamps might be a bit much for a budget-priced compact such as the Corolla, but they make a statement on a concept like the Furia.

Click here to read more about the Furia from when it Toyota first teased the concept last month. /2012/12/toyota-furia-concept-could-be-new-corolla/

The Furia concept is just shy of 182 inches long, 71 inches wide, 56 inches high and rides on a 106.3-inch wheelbase. The concept rides on big 19-inch alloy wheels.

Toyota Corolla Furia Concept

The Furia is designed around a theme of “Iconic Dynamism,” which uses simple surfaces which Toyota thinks will appeal to more youthful consumers. The design

 elements to create a confident, decisive and recognizable appearance appealing to more youthful consumers. It features a more provocative, dynamic interpretation of a compact sedan that displays a more stable, athletic stance with 19-inch allow wheels pushed to the vehicle’s corners with short overhangs to help emphasize its long wheelbase.

TOYOTAfuria concept makes global debut

at 2013 North american international auto show

TORRANCE, Calif., Jan. 14, 2013 – Toyota revealed the Corolla Furia Concept at the 2013 North American International Auto Show in Detroit. This exciting compact sedan concept hints at the styling cues consumers can expect to see on the next-generation Corolla.  The concept represents an exterior styling study by Toyota designers, and it builds on the brand’s product development priority to develop more dramatic, expressively designed vehicles.

“The Corolla Furia Concept is an early indicator of where our compact car design may lead in the future,” said Bill Fay, group vice president and general manager of the Toyota Division. “It blends a heightened emphasis on dramatic design and modern elements of high technology to generate curb appeal that will surprise a lot of people.”  

The Furia is designed around a theme of “Iconic Dynamism,” which uses pure and simple surface elements to create a confident, decisive and recognizable appearance appealing to more youthful consumers. It features a more provocative, dynamic interpretation of a compact sedan that displays a more stable, athletic stance with 19-inch allow wheels pushed to the vehicle’s corners with short overhangs to help emphasize its long wheelbase.

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The Corolla Furia design includes a swept windshield, with a sloped roofline and pronounced fender flares, to help communicate a sense of motion even when the car is stationary. The aggressively styled front fascia, with a blacked-out grille treatment, helps highlight a pair of sculpted front LED headlamps that combine with the rear composite LED taillight assemblies to add a sense of advanced technology to the Furia’s impactful exterior. Carbon fiber accents adorn the Corolla Furia Concept’s wheel wells, rocker panels, and rear valance, which includes ornate metal exhaust outlet surrounds to add a sense of modern athleticism.

Toyota Corolla Furia Concept